Advertising

The organizers of the Location Marketing Awards (LOMA) have unveiled the new award plaques ahead of its the highly-anticipated inaugural awards ceremony coming up this Friday at the prestigious Marriott Hotel in Lagos, to recognize and celebrate exceptional achievements within the out-of-home industry. During a virtual unveiling press conference held …

Africa, the birthplace of humanity, has always been a source of fascination for the Western world. Whether it’s as a subject of scientific and cultural curiosity, the continent with diverse wildlife, landscapes, ethnicity and culture has over centuries found itself welcoming a legion of explorers, anthropologists and naturalists seeking to …

In a demonstration to the growing global influence of Nigeria’s creative industry, Ntia Usukuma and Jeremiah Agada, the Editor and Deputy Editor respectively of Brand Communicator Magazine, have been selected as jurors for the prestigious Epica Awards 2023. Epica Awards, renowned for celebrating excellence in creativity and communication, will see …

…The controversial advertising campaign receives backlash for its alleged attempt to sway public opinion against the judiciary The Advertising Regulatory Council of Nigeria, ARCON, has issued a directive demanding the removal of all billboards associated with the #AllEyesOnTheJudiciary campaign. The ads, which were prominently displayed in various locations across the …

In a surprising turn of events, Lagos State Governor,His Excellency, Mr. Baba Jide Sanwoolu has dis-engaged Prince Adedamola Docemo, the current Managing Director of the Lagos State Signage and Advertisement Agency (LASAA). This is also coming on the heels of the state government’s disengagement of some heads of agencies and …

The Department of Tourism (DOT) on Monday announced that it had terminated its contract with DDB Philippines, the department’s partner advertising firm that used stock footage from other countries in a tourism promotional video for the Philippines. The DOT took the decision after its initial “Love the Philippines” tourism advertising …

One of the leading creative agencies in Nigeria, X3M Ideas has won Nigeria’s first Cannes Lions International Festival for Creativity. X3M Ideas won in the health category for the public health advocacy called “Scoot Life Expectancy” which was done to tackle the menace of soot in Port Harcourt, Nigeria. Related …

Gone are the days when newspapers stood as sources of information where all brands leveraged to advertise their brands and products. Marketers often chose to use different types of print advertisements in their campaigns to help them reach a wide audience. Newspapers used to be a suitable medium for goods …

In line with its mandate to ensure ethical and responsible advertising on digital platforms, the Advertising Regulatory Council of Nigeria, ARCON has received approval from the Federal High Court, Abuja to serve the writ of summons and other court processes to Meta Head office in USA, in its N30B suit …

Following widespread reports connecting the apex advertising regulatory agency to a purported drug suspect, the Advertising Regulatory Council of Nigeria, ARCON has announced that upon investigations by the agency, the suspect is not a member of the regulatory body. Recommended articles Steve Babaeko, industry heads address how deepfake impacts digital, …

Advertising expert and former Managing Director and Chief Executive Officer of MediaReach OMD, Tolu Ogunkoya, has passed away in the United Kingdom. Ogunkoya also served as the Regional Managing Director of Omnicom Media Group WeCa, where he oversaw two large media companies, mediaReach OMD and PHD Media, in Lagos, Accra, …

Makers of Peak Milk, FrieslandCampina WAMCO, has apologised to the Christian community and Christian Association of Nigeria, CAN, over what the latter termed as an offensive Easter advert. Recall that in commemoration of the significance of the death of Jesus Christ, many Nigerian brands went to work to push out …

The Christian Association of Nigeria (CAN) has condemned FrieslandCampina WAMCO Nigeria PLC, makers of Peak Milk, over what it called an offensive Easter advert. In a statement on Monday, General Secretary of CAN, Barrister Joseph Daramola, asked the company to retract the advert, tender an apology to Christians or face …

A years-long copyright case brought against department store retailer John Lewis and its creative agency Adam&EveDDB by a children’s picture book author has been resolved after a high court judge found in favor of the companies. Author Fay Evans had alleged that Adam&Eve’s 2019 Christmas ad campaign for John Lewis …

Marketers and advertisers have expressed concerns about the rise of deepfake and voice cloning technologies as the tools continue to pose significant threats to the credibility of online contents. Although deepfakes have been around for quite a while, the technology has grown more sophisticated, and its impact on online content …

The Advertising Regulatory Council of Nigeria, ARCON, has said it will begin the sanction of Influencers, Brands, and Skitmakers, without Pre-Exposure Approvals from the body with effect from March 1st. The Director-General ARCON, Dr. Olalekan Fadolapo, said that the sanction of influencers putting out advertisements of any kind that will …

Nigeria’s advertising and marketing industry, concerning which there has long been an outcry of over-regulation, has now been burdened with even more regulations.[i] The Advertising Regulatory Council of Nigeria Act No. 23 of 2022, which establishes the Advertising Regulatory Council of Nigeria (ARCON) recently became law. It abolishes the Advertising Practitioners …

In a bid to cover the rest of Africa and reposition as a continental award for marketing practitioners and organisations across the continent, the Advertisers Association of Nigeria (ADVAN) has rechristened the ADVAN Awards for Marketing Excellence as ADVAN African Awards for Marketing Excellence. It would be recalled that in …

The Director General of Advertising Regulation Council of Nigeria, ARCON, Dr. Lekan Fadolapo, has again taken on media and advertisement practitioners over percentages allotted local content in advertising production. In a release made available to Freelanews and signed by Dr. Fadolapo, the regulatory agency stated that it is perfecting plans …

The Nigerian President, Muhammadu Buhari conferred Biodun Shobanjo the Doyen of advertising with the national honour of the Officer of the Order of the Niger (OON) for his giant strides and achievement in Nigeria’s Advertising industry. On 11th, October 2022, the president conferred national awards on 447 Nigerian citizens and …