IRETURA LIMITED
@freelanews TikTok Placement Rate Card
Prepared for internal and advertiser-facing use. Figures below reflect account performance as reported by Iretura/Freelanews from the TikTok Creator dashboard (July 2026).
1. Account Snapshot
| 84.8K Followers | 3.0M Avg. Views / Video (30d) | 5.7M views Peak Viral Video | ~35x followers Reach Multiple |
Engagement quality
A representative high-performing post recorded 350,000 likes, 6,000 comments, 23,800 bookmarks and 176,600 shares. Measured against the account’s 3.0M average view count, that is an engagement rate of roughly 18.5%, well above TikTok’s general 10%+ ‘exceptional’ benchmark, and closer to what much smaller nano-tier accounts post on a fraction of the reach.
The real story: reach, not follower count
At 84,800 followers, Freelanews sits in TikTok’s micro-influencer bracket by headcount alone. But average views run at roughly 35x the follower count, meaning most viewership is algorithmic (For You Page) rather than subscriber-driven. This is typical of high-shareability news, crime and politics content, and it means Freelanews should be priced on delivered reach and engagement, not on the follower-count tier a generic rate card would assign it.
2. Placement Rate Card (USD)
| Placement Format | Deliverable | Rate (USD) |
| In-Feed Mention | 15-30 second brand integration inside a regular Freelanews news/lifestyle post | $400 – $700 |
| Dedicated Sponsored Video | 60-90 second standalone video built around the brand, styled as native Freelanews content | $900 – $1,800 |
| Pinned Placement | Dedicated video + 72-hour pin to top of profile grid | $1,800 – $3,000 |
| LIVE Shoutout | Verbal + on-screen mention during an active LIVE session | $250 – $500 |
| Brand Takeover Series | 3 posts across 7 days, single-brand story arc (bundle rate, ~25% off a la carte) | $3,500 – $6,000 |
| Guaranteed Viral-Tier Slot | Dedicated video with a contracted minimum-views floor (2M+), bonus/reshoot if unmet | $2,500 – $5,000 |
| Monthly Retainer | 4 dedicated videos per month, editorial calendar integration | $3,000 – $5,500 / month |
3. Add-Ons
| Spark Ads / paid-amplification usage rights | +20% to 40% of base rate |
| Category exclusivity (no competing brand for 30 days) | +50% of base rate |
| Rush turnaround (under 48 hours) | +15% of base rate |
