The winners of the 41st annual AWARD Awards announced at a live-streamed virtual event:
- DDB Group New Zealand is Agency of the Year
- Revolver/Will O’Rourke is the Production Company of the Year
- Special Group Australia took out The Grand Award for Australian Open Ambush
- BMF took out The APG Grand Award for Come Down For Air
- ALDI Australia named The Marketing Team of the Year
The virtual ceremony on Friday delivered 41 Gold pencils across 23 different campaigns and awarded a further 100 Silvers and 164 Bronze awards.
Agency of the Year DDB Group New Zealand also took home 3 Gold pencils, scoring two for their campaign LO5T, as well as a Gold pencil for Working Late tonight?.
Marketing Team of the Year went to ALDI Australia.
BMF received five Gold awards. DDB Sydney, Revolver/Will O’Rourke and Special Group Australia followed with four Gold each, then DDB Group New Zealand, Sweetshop and TBWA\HAKUHODO with three Golds. Two Golds were awarded to Clemenger BBDO Sydney, Clemenger BBDO Wellington, FINCH,
Special Group NZ & Special Group AUS and TBWA\Melbourne. CHE Proximity, Publicis Worldwide, TBWA\Santiago Mangada Puno and The Monkeys all received one Gold pencil each.
This year’s AWARD jury president Gerry Graf, founder of New York agency Barton F. Graf and chief creative officer SlapGlobal/NY, chaired the Grand Award Jury which awarded Special Group Australia The Grand Award for Australian Open Ambush.
Graf said: “There were a lot of great ideas nominated this year for the Grand Award but this one rose above the rest – the idea, the execution, the production and the craft were just perfect. Congratulations to everybody involved: it looked like a real team effort.”
This year was the first time the APG Creative Strategy Awards were included under AWARD Awards. The APG Grand Award was awarded to BMF for Tasmania’s Come Down for Air.
Sudeep Gohil, KPMG chair of APG Creative Strategy jury: “This campaign was a brilliant piece of strategic thinking combined with some awesome creative work which did a fantastic job of genuinely broadening the appeal for Tasmania without losing the soul of what the place is all about.”
AWARD Chair Cam Blackley: “Congratulations to all our very deserving winners. AWARD Awards celebrate the best of the best creativity in our region and it’s an understatement to say that this year’s work has been outstanding.”
The 41st AWARD Awards jury chairs: Craig Brooks (Not Bad Pretty Good) for Digital, Sarah Barclay for Press, Poster and The Dark Arts, Russ Tucker (TBWA’s Eleven PR \ FH) for Media Thinking, Pia Chaudhuri (BMF) for Impact, Michaela Webb (Round) for Design, Michael Hilliard (FINCH) for Culture, Kim Pick (VMLY&R) for Sound, Jeff Goodby (Goodby, Silverstein & Partners) for Film, Wilf Sweetland (Sweetshop) for Craft in Motion, Jonathan Kneebone (The Glue Society) for Life-Changing, Andrew Howie (Amazon) for APG Creative Strategy (1), Sudeep Gohil (KPMG) for APG Creative Strategy (2), Brent Smart (IAG) for Brand Building.
This year again AWARD highlighted the top five agencies and the production companies of the year.
Agency of the Year – Top 5
DDB Group New Zealand
BMF
DDB Sydney
Special Group Australia
The Monkeys Sydney
Production Company of the Year – Top 5
Revolver/Will O’Rourke
FINCH
Sweetshop
Good Oil
Scoundrel
Marketing Team of the Year
ALDI Australia
The Grand Award:
Title:Australian Open Ambush
Entrant: Special Group Australia
The APG Grand Award
Title:Come Down For Air
Entrant: BMF
Gold Winners
Category: Advertising – Digital
Subcategory: Integrated Digital Campaigns
Title: Good Morning World
Agency: Special Group NZ & Special Group AUS
Category: Advertising – Direct
Subcategory: Self-Promotion
Title: The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO
Category: Advertising – Experiential
Subcategory: Guerrilla Marketing and Stunts
Title: scUber
Agency: Publicis Worldwide
Category: Advertising – Experiential
Subcategory: Installations
Title: The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO
Category: Advertising – Experiential
Subcategory: Installations
Title: Signs of Love
Agency: TBWA\Melbourne
Category: Advertising – PR & Promotion
Subcategory: Creative Use of Media
Title: Australian Open Ambush
Agency: Special Group Australia
Category: Advertising – PR & Promotion
Subcategory: Best Use of Events and Stunts
Title: Grave of Thrones
Agency: DDB Sydney
Category: Advertising – PR & Promotion
Subcategory: Best Use of Paid Talent and Influencers
Title: Tonight, Shazza & Kim are eating…
Agency: Special Group Australia
Category: Advertising – Press & Outdoor
Subcategory: Ambient & Special Build
Title: Grave of Thrones
Agency: DDB Sydney
Category: Advertising – Radio & Audio
Subcategory: Radio Advertising Campaigns
Title: Working Late Tonight?
Agency:DDB Group New Zealand
Category: Advertising – Radio & Audio
Subcategory: Innovative Use of Radio & Audio
Title: 13GOAT
Agency:The Monkeys
Category: Advertising – Social Media
Subcategory: Co-Created & User Generated Content
Title: Good Morning World
Agency: Special Group NZ & Special Group AUS
Category: Advertising – Social Media
Subcategory: Use of Talent and Influencers
Title: Losing Lena
Agency: Clemenger BBDO Sydney
Category: Design – Product Design
Subcategory: Interactive Design
Title: The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO
Category: Craft – Art Direction
Subcategory: Experiential Art Direction
Title: Grave of Thrones
Entrant: Revolver/Will O’Rourke
Category: Craft – Cinematography
Subcategory: TV and Cinema Commercials
Title: Come Down For Air: Scallop Pie
Entrant: FINCH
Category: Craft – Cinematography
Subcategory: TV and Cinema Commercials
Title: Good Morning World
Entrant: Sweetshop
Category: Craft – Direction
Subcategory: Branded Content & Entertainment – Fiction
Title: Next Episode
Entrant: Revolver/Will O’Rourke
Category: Craft – Direction
Subcategory: Branded Content & Entertainment – Fiction
Title: I’m Drinking It For You
Entrant: Sweetshop
Category: Craft – Direction
Subcategory: Events and Experiences
Title: Grave of Thrones
Entrant: Revolver/Will O’Rourke
Category: Craft – Direction
Subcategory: TV and Cinema Commercials
Title: Ari
Entrant: Exit Films
Category: Craft – Production Design
Subcategory: Experiential
Title: Grave of Thrones
Entrant: Revolver/Will O’Rourke
Category: Craft – Sound Design & Use of Music
Subcategory: Original Composition
Title: I’m Drinking It For You
Entrant: Sweetshop
Category: Craft – Typography
Subcategory: Type Design
Title: BayBayan
Agency: TBWA\Santiago Mangada Puno
Category: Film & Entertainment – Branded Content & Entertainment
Subcategory: Games
Title: LO5T
Agency: DDB Group New Zealand
Category: Film & Entertainment – Branded Content & Entertainment
Subcategory: Live Broadcast
Title: Australian Open Ambush
Agency: Special Group Australia
Category: Film & Entertainment – Branded Content & Entertainment
Subcategory: User Generated
Title: The Earnbassadors
Agency: CHE Proximity
Category: Film & Entertainment – Film Advertising
Subcategory: Cinema Commercials Over 60 Seconds
Title: The Miracle Ham
Agency: BMF
Category: Film & Entertainment – Film Advertising
Subcategory: Interactive Film Advertising
Title: LO5T
Agency:DDB Group New Zealand
Category: Film & Entertainment – Film Advertising
Subcategory: TV Commercials Over 30 Seconds
Title: Ari
Agency: DDB Sydney
Category: Film & Entertainment – Film Advertising
Subcategory: TV Commercial Campaigns
Title: Come Down For Air
Agency: BMF
Category: Media – Channels
Subcategory: Use of Ambient Media
Title: Signs of Love
Agency: TBWA\Melbourne
Category: Media – Channels
Subcategory: Use of Events and Stunts
Title: Grave of Thrones
Agency: DDB Sydney
Category: Media – Channels
Subcategory: Use of TV & Other Screens
Title: Australian Open Ambush
Agency: Special Group Australia
Category: Purpose – Creativity for Good
Subcategory: Equality
Title: Losing Lena
Agency: Clemenger BBDO Sydney
Category: Purpose – Creativity for Good
Subcategory: Sustainability
Title: The Lion’s Share
Agency: FINCH
Category: Planning – APG Creative Strategy
Subcategory: Audience Insight and Social Behaviour/Cultural Insight
Title: Rat’s Tale
Agency: Clemenger BBDO Wellington
Category: Planning – APG Creative Strategy
Subcategory: Audience Insight and Social Behaviour/Cultural Insight
Title: Belted Survivors
Agency: Clemenger BBDO Wellington
Category: Planning – APG Creative Strategy
Subcategory: Challenger Brand Strategy
Title: ALDI Good Different Phase 2: Questioning the cult of loyalty
Agency: BMF
Category: Planning – APG Creative Strategy
Subcategory: Challenger Brand Strategy
Title: Come Down For Air
Agency: BMF
Category: Planning – Brand Building
Subcategory: Long-term Brand Building
Title: ALDI Good Different Phase 1 & 2: How a German supermarket became Australia’s most trusted brand
Agency: BMF
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