Google Veo 3 is still out of reach for the general public, available only to AI Ultra subscribers and enterprise users in the US

[dropcap]A[/dropcap]s of 27 May 2025, Google Veo 3 remains restricted to a select group of users in the United States.

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The powerful video generation tool, introduced under Google’s advanced AI offerings, is currently only accessible via a Google AI Ultra subscription priced at $249.99 per month, or through enterprise access via Vertex AI.

Despite significant interest globally, Veo 3 is still in preview status, signalling that it’s not yet a fully public release.

Its high monthly cost and regional availability reinforce this limited rollout strategy, which appears targeted towards developers and businesses with substantial AI needs.

Veo 3 is a glimpse into the future of AI-driven video, but for now, that future is limited to US-based professionals with deep pockets

Industry observers suggest this approach is in line with Google’s broader strategy of refining cutting-edge tools before a wider launch.

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Users outside the US, including in the UK, are currently unable to access the platform, and Google has not yet announced a timeline for broader availability.