Our intention wasn’t to exploit Jesus’ sacrifice, Peak Milk apologises for Easter campaign (Video)

Makers of Peak Milk, FrieslandCampina WAMCO, has apologised to the Christian community and Christian Association of Nigeria, CAN, over what the latter termed as an offensive Easter advert.

Recall that in commemoration of the significance of the death of Jesus Christ, many Nigerian brands went to work to push out creatives in order to celebrate with their consumers.

While some creatives and copies enjoyed wide acceptance and appeal, creatives like that of Peak Milk were roundly criticised and seen as insulting.

In a swift response, the manufacturing company stated, in a release made available to Freelanews, that its intention was not to downplay the importance of the season and celebration.

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“FrieslandCampina WAMCO hereby tenders its unreserved apology to the Christian Association of Nigeria (CAN) as well as to the Christian community at large for the recent Good Friday post on the Peak brand’s social media handle.

“We acknowledge the sensitivity of the social media post considering the sobriety of the season. It was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.

“We wish to inform the general public that the social media post has since been withdrawn,” it stated.

FrieslandCampina WAMCO, therefore, reiterated its commitment to its unwavering mission of nourishing Nigerians while maintaining ‘the utmost respect for all religious laws, tenets, and guidelines’.

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“We reaffirm our pledge to prevent a re-occurrence of such in the future and wish to use this opportunity to wish all Christians the very best of the season,” it concluded.

In a similar vein, Nigerian Breweries PLC, the producers of Maltina also shared its creative to celebrate Easter. See below.

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Rtn. Victor Ojelabi

Ojelabi, the publisher of Freelanews, is an award winning and professionally trained mass communicator, who writes ruthlessly about pop culture, religion, politics and entertainment.