As part of efforts to herald a dynamic shift in the advertising industry, the Advertising Regulatory Council of Nigeria, ARCON has unveiled a new logo to reflect it’s new identity and mandate to reposition the industry.

The apex regulatory body unveiled the new logo on its social media platforms today.

President Muhammadu Buhari had signed into law a bill seeking to allow the advertising regulatory agency to operate as the Advertising Regulatory Council of Nigeria, ARCON in line with its mandate of strict adherence to ethical standards and practices that encourages growth of the industry.

With the signing of the bill, it became the statutory responsibility of ARCON to make provision for the regulation and control of advertising in all its ramifications and create the Advertising Offences Tribunal among other powers.

The Registrar of the Advertising Practitioners Council of Nigeria, APCON Dr. Lekan Fadolapo had hinted that the ARCON bill was before the National Assembly and that the name change was imperative to the realization of his vision to reposition the advertising industry in Nigeria for growth.