World Labs officially launched on September 13, introducing its advanced spatial intelligence AI systems. Co-founded by Fei-Fei Li, the startup aims to create 3D AI models that interact with the world in real-time, unlike current AI limited to 2D interactions.
[dropcap]W[/dropcap]orld Labs, a new artificial intelligence startup, officially launched on September 13, 2024. The company, reportedly valued at over $1 billion, has raised more than $230 million in funding to develop spatial intelligence systems, which it describes as “Large World Models” (LWMs).
These systems are designed to surpass the limitations of current generative AI models by allowing AI to interact with the world in three-dimensional space, taking into account physics, time, and spatial interactions.
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The startup was co-founded by Fei-Fei Li, a pioneer in the AI industry and former head of Google Cloud AI. Often referred to as the “Godmother of AI,” Fei-Fei Li is known for her groundbreaking research in the field of artificial intelligence.
She currently serves as co-director of the Stanford Institute for Human-Centered Artificial Intelligence.
World Labs aims to advance AI’s capability by bridging the gap between traditional 2D generative AI models and spatially intelligent AI that can perceive and reason about 3D worlds.
This technology promises to unlock new possibilities for creative professionals such as designers, engineers, and artists.
According to the company’s blog post, this innovation could enable the creation and editing of virtual spaces with realistic physics, paving the way for more sophisticated AI applications in fields like robotics, virtual environments, and video game development.
The company’s vision is to create AI that can generate entire 3D virtual worlds with the same power that models like ChatGPT generate text.
This leap could revolutionise sectors ranging from gaming to industrial metaverse applications, leading to more intelligent AI capable of interacting in dynamic real-world scenarios.

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