Artificial intelligence-generated deepfake pornographic images of global pop sensation Taylor Swift have surfaced on social media, triggering widespread outrage among her loyal fan base, the Swifties.

The explicit content, which depicts Swift in various sexualized positions at a Kansas City Chiefs game, has sparked a renewed conversation about the urgent need for increased regulations surrounding the nonconsensual creation and dissemination of such explicit deepfakes.

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As news of the deepfake images spread, “Taylor Swift AI” quickly became a trending topic on social media platform X, amassing over 58,000 posts by Thursday morning. Swifties, concerned about the invasion of Swift’s privacy, came together to bury the images by flooding social media with positive posts about the 34-year-old songstress.

Expressions of shock and concern flooded the platform, with users questioning the lack of regulations addressing the creation and sharing of fake nude images. One user remarked, “How is this not considered sexual assault?? We are talking about the body/face of a woman being used for something she probably would never allow/feel comfortable. How are there no regulations or laws preventing this?”

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Another user expressed disbelief at the AI-generated pictures, stating, “When I saw the Taylor Swift AI pictures, I couldn’t believe my eyes. Those AI pictures are disgusting.”

Swifties collectively called for more stringent regulations surrounding the sharing of nonconsensual deepfake images, emphasizing the need for legal frameworks to address such violations. Some fans criticized the creators of the deepfakes, describing their actions as “disgusting” and lamenting the potential negative impact on AI technology’s reputation.

Taylor Swift’s publicist, Tree Paine, has not yet responded to requests for comment on the situation.

In October, President Joe Biden signed an executive order aimed at regulating AI, specifically targeting generative AI’s production of non-consensual intimate imagery. However, the recent incident has brought attention to the challenges of enforcing these regulations effectively.

While nonconsensual deepfake pornography has been made illegal in several U.S. states, including Texas, Minnesota, New York, Hawaii, and Georgia, the circulation of AI-generated nude images continues to persist, even in high schools in New Jersey and Florida.

In response to the growing concern, Reps. Joseph Morelle (D-NY) and Tom Kean (R-NJ) reintroduced the “Preventing Deepfakes of Intimate Images Act,” a bill that seeks to criminalize the nonconsensual sharing of digitally altered pornographic images. The proposed legislation also allows victims to pursue civil suits against offenders.

As technology continues to advance, the threat of deepfake exploitation remains a significant challenge, prompting calls for comprehensive and proactive measures to protect individuals from such malicious use of AI-generated content. Swift’s case adds momentum to the ongoing efforts to address the legal gaps surrounding deepfake technology.