The African Brands Innovators Summit (AFRIBIS) 2025 will honor visionary brands reshaping industries and placing Africa on the global branding map, focusing on innovation and digital transformation
[dropcap]I[/dropcap]nnovators and groundbreaking brands are set to be honored at the African Brands Innovators Summit (AFRIBIS) 2025, scheduled for Wednesday, June 25, at the Admiralty Conference Centre, Naval Dockyard Compound, Ahmadu Bello Way, Victoria Island, Lagos.
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The summit, themed ‘African Brands: Innovating Beyond Borders’, aims to spotlight visionary brands that are actively reshaping industries, breaking traditional barriers, and effectively positioning Africa on the global branding map.
The disclosure was made in a statement by the spokesperson of Allied Integrated Promotion, Obinna Ndukwe, who noted that the event will celebrate companies “innovating fearlessly, delivering unforgettable customer experiences, and creating new markets across the continent.”
“Our focus is to contribute to the reshaping of Africa’s brands on the global stage and recognise brands that have introduced groundbreaking products and services that have revolutionised their industries,” Ndukwe said.
According to the organizers, the 2025 edition of AFRIBIS is supported by key regional and international institutions, including the African Trade Magazine, Africa Business Network, the International Organisation for Standardisation, and the African Union Development Agency.
Our focus is to contribute to the reshaping of Africa’s brands on the global stage and recognise brands that have introduced groundbreaking products and services that have revolutionised their industries.
Olufemi Ajayi, the Chairman of the Technical Committee, described AFRIBIS as an annual platform specifically created to connect and empower brand leaders, drive growth, and inspire innovation across African enterprises.
“The African Brands Innovators Summit is more than just a conference; it is a hub of engagement for the continent’s most forward-looking companies to network, share ideas, and chart the future of branding in Africa,” Ajayi stated.
In addition to keynotes and workshops, the summit will feature the AFRIBIS Merit Awards, a yearly recognition program for standout brands that have demonstrated exceptional innovation, particularly through the strategic use of digital technologies.
Ajayi noted that the awards will specifically honor brands that have leveraged digital tools to transform customer experiences and foster growth across markets, urging the corporate world to support the PR-focused event.
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He emphasized that the summit offers a unique platform to highlight African excellence and celebrate the contributions of brands that are actively redefining the continent’s image globally.
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Peculiar Adirika is a journalist and contributor to Freelanews.com, covering news, business, and public affairs.
