Nigerian Breweries Plc, one of the largest brewing companies in Nigeria, has recently appointed Sandra Amachree as the Head of Marketing Communications.
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With extensive experience in brand management and commercial excellence, Amachree will assume responsibility for driving innovative brand communication initiatives across the entire portfolio of 21+ NB brands. Additionally, she will oversee Media Excellence management for two West African countries within the HEINEKEN International Group.
Prior to her new role, Amachree served as the Senior Manager – Media, Brand PR & Sponsorships at Nigeria Breweries. In this capacity, she led the creation of meaningful narratives for each brand within the OpCo Brands Portfolio and managed sponsorship acquisitions. Furthermore, she has held positions as the HR Business Partner – Support Functions, where she successfully executed and implemented the NB Plc career path framework for the Logistics division. Amachree also implemented measures to enhance employee engagement, foster company culture, and uphold core values.
Amachree is deeply committed to the development of marketing in Nigeria, recognizing its potential to drive business growth and have a positive impact on society. Notably, she serves as the first female Chairperson of the Lagos Mainland Chapter of the Nigerian Institute of Marketing (NIMN).
Throughout her career, Amachree has gained cross-functional expertise in areas such as Sales and Human Resources, providing her with a wealth of knowledge to lead business transformation initiatives. Her focus lies in driving business success through innovation, collaboration, and a results-oriented approach.
Amachree holds a B.Sc. degree in Computer Science and is a distinguished alumnus of the Lagos Business School, Pan Atlantic University, Nigeria. Moreover, she completed a special Executive MBA course at the IESE Business School, University of Navarra, Barcelona. She obtained her Master of Business Administration from Pan Atlantic University. In her leisure time, Amachree enjoys playing lawn tennis and golf.
Ojelabi, the publisher of Freelanews, is an award winning and professionally trained mass communicator and a recipient of the D9112 Superstar Icon Award, who writes ruthlessly about pop culture, religion, politics and entertainment.
