Agentic Systems of Commerce by Interpublic helps brands navigate complex retail using AI to boost digital shelf performance and drive impressive commerce results
Agentic Systems of Commerce is Interpublic’s bold new solution to transform how brands operate in today’s complex retail environment.
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Powered by automation and artificial intelligence, ASC is designed to boost performance at a product-by-product level — down to SKU and store.
The platform enables brands to harness real-time data signals like search trends, shelf placement, pricing, inventory and competitor insights.
These signals are transformed into actionable strategies that increase visibility and profit margins across digital commerce platforms.
Led by Dr Jeriad Zoghby, Interpublic’s Chief Commerce Strategy Officer, ASC marks a significant shift toward integrated, intelligent systems.
“Over 20 CPG brands have already deployed our agentic commerce system,” Zoghby said.
“This quick adoption shows clients understand today’s commerce requires more than tools.”
Backed by IPG’s proprietary technology and data from Intelligence Node, ASC already delivers double-digit gains in impressions and sales for pilot brands.
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It represents a powerful evolution from reactive commerce tools to adaptive, agentic decision-making.
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