Brands & Marketing

Emmanuel Adediran, Business Unit Director at Plus Acuity Ltd and digital transformation lead at mediaReach OMD Nigeria, has won the...

Elev8 Media Advertising Limited, the outdoor advertising company behind several prominent Lagos billboards, has expanded into digital advertising through Lagos...

The 2026 Nobel Prize winners have been recognised for groundbreaking contributions across six categories, including medicine, physics, chemistry, literature, peace...

Nigerian brands have used social media to showcase employee celebrations and customer appreciation campaigns during Customer Service Week 2026, even...

Global advertising expenditure is forecast to rise 11.9 per cent to $1.34tn in 2026, despite continued pressure on household spending...

Power Oil has marked the 10th edition of its WalkHeartOn initiative, recording 25,536 registrations and 11,896 physical attendees at the...

X has launched X Lift, a new artificial intelligence-powered advertising tool designed to turn a business website into a ready-to-review...

Nestlé’s “Maggi Mami”, Unilever’s “Vaseline & the Real Nigerian Prince” and Lux’s “Lux My Algorithm” have emerged among the Loeries...

Dentsu Creative has warned that the accelerating AI content boom may be creating a difficult trade-off for marketers, with 76...

The African Union (AU) and the International Executive Committee of the All Africa Music Awards (AFRIMA) will open the entry...