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Home Business & Finance Brands & Marketing

Airtel wins the ‘Best Use of Storytelling’ Awards at SERAs 2019

Freelanews by Freelanews
December 6, 2019
in Brands & Marketing
0
SERAs Best Use of Storytelling

The 13th edition of the SERA Awards has awarded Airtel Nigeria with the ‘Best Use of Storytelling to Drive Sustainability’ award in recognition of its efforts at promoting corporate philanthropy.

The theme of the 2019 edition of the SERAs was “Driving Sustainability Through Inclusive Growth: Strategic Partnership as a Key to Unlocking Opportunities”.

The event witnessed a gathering of sustainability experts, public relations practitioners, brand owners and public office holders.

The award ceremony held recently at the Oriental Hotel in Lagos and Airtel Nigeria’s team was present to receive the award at the classy event that was attended by many accomplished professionals in corporate Nigeria.

According to the citation read in honour of Airtel, the award recognised the company’s outstanding ability to articulate its sustainability/CSR interventions, providing actionable insights through storytelling to get the message out, across the organisation and out to stakeholders.

“Airtel has over the years developed its story with focus on sustainability as an integral part of the company, which cuts across various initiatives that address the SDG’s,” the citation read.

The SERAs – CSR Awards is an annual project, which aims to promote as well as raise awareness about the roles organisations play with emphasis on their responsibility towards stakeholders and the social development of Africa.

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