Apple collaborates with The Weeknd to promote the iPhone 16 Pro and his new single, showcasing advanced camera features in a new music video shot on an iPhone.
[dropcap]A[/dropcap]pple has partnered with The Weeknd to promote the launch of the iPhone 16 Pro alongside the pop star’s latest single, Dancing in the Flames.
The collaboration includes a 60-second cutdown of the music video, which doubles as an advertisement for the new iPhone, and a behind-the-scenes film showcasing the production process.
The full music video is set to drop on The Weeknd’s social channels on Friday, 13th September, with single artwork shot entirely on an iPhone.
The campaign highlights the iPhone 16 Pro’s cutting-edge features, including its 48MP Fusion and 48MP Ultra Wide cameras, and the Apple ProRes Log for advanced post-production capabilities.
The ad will appear on broadcast TV, YouTube, social media, and Apple’s platforms, including Apple Music, supported by a digital and social campaign.
Produced by Apple’s in-house team and TBWA\Media Arts Lab, the ad was directed by Anton Tammi, with Cadence Films handling production.
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