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Clients Say Advertising Not First Career Choice, But Align With Agencies On Reasons For Picking It
More than half of industry executives say advertising was their first choice for a career, but the number is significantly...
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Relevance, emotion, purpose: the golden rules for keeping consumer attention in 2020
As a new decade starts, Xandr, AT&T’s advertising company, in partnership with The Drum, took to the streets to ask...
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7 Killer Marketing Videos on YouTube
It’s hard to overstate how important YouTube has become to consumers: It is now the second-most visited website in the...
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South African coy erects largest LED screen
Committed to expanding their premium digital out-of-home (DOOH) portfolio, Primedia Outdoor – the largest wholly South-African-owned outdoor media specialist, has...
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