Google AdX webinar will guide Francophone publishers in Africa on increasing digital revenue via Ad Manager, led by Dochase with support from Google
A major opportunity for Francophone African media outlets is on the horizon as leading adtech company Dochase teams up with Google to host a high-impact webinar focused on advertising monetisation.
Also read: Meta targets full AI ad automation by 2026, set to reshape digital advertising landscape
The session, titled “Maximiser vos revenus publicitaires avec Google AdX en Afrique francophone”, is scheduled for 2 October 2025 and is already gaining traction across social platforms such as LinkedIn and Instagram, especially among publishers and digital media owners.
The webinar will introduce Francophone publishers to the revenue potential of Google Ad Exchange (AdX) and Google Ad Manager, helping them optimise their ad inventory and access premium global demand.
Dochase, a certified Google Multi-Channel Manager (MCM) partner, plays a vital role in this effort.
By working closely with Google, the Nigerian-based adtech firm provides African publishers—who often face limited access to global ad markets—with a level playing field for monetisation and growth.
Interest in the webinar soared after it was shared by Chantal Ferraro, Google’s News Partnerships Lead for the Middle East, Africa, and the Global South.
Her endorsement highlights the growing focus on media development in underserved markets.
Speaking ahead of the event, Chibuike Goodnews, CEO of Dochase, said:
“This webinar brings underserved publishers in Africa to premium sources of revenue with Ad Manager. It is about ensuring that African media owners have access to the same advanced monetisation opportunities available globally.”
Attendees will receive expert guidance on how to:
- Boost ad revenues with Google Ad Manager
- Tap into Google AdX for premium programmatic demand
- Maximise the value of digital inventory
- Adopt best practices for sustainable monetisation
These insights are especially valuable for small to mid-sized publishers across Francophone Africa, many of whom are working to scale their operations and attract meaningful revenue in a competitive digital space.
The webinar is free to attend, and open to all digital publishers, content creators, and media organisations operating in Francophone Africa.
Registration is available via:
👉 dochaseadx.com/event
Also read: Nigeria advertising industry leaders set to shape NAC 2025
As the use of programmatic advertising continues to evolve across the continent, initiatives like this one—connecting Google AdX in Africa through trusted partners—signal a new chapter in digital media monetisation for local publishers.
Source: Read more at thesun.ng
Peculiar Adirika is a journalist and contributor to Freelanews.com, covering news, business, and public affairs.
