This report also provides fresh information on how the crisis has affected media consumption in Croatia

In this time of crisis caused by the coronavirus, it is important for brands to be empathetic and understanding to their consumers.

Misconduct could have detrimental effects on brands, while proper behavior and in the best interests of society can help build a stronger brand for the future.

To help brands better manage the challenges ahead, help reduce the spread of viruses and make lives easier for people, Dentsu brings some insight and thought along with possible actions on how brands can handle marketing, media and communication perspectives. This report also provides fresh information on how the crisis has affected media consumption in Croatia.

See the full report here.