LOMA 2025 Conference to spotlight smarter OOH strategies

LOMA 2025 Conference set for 25 Sept in Lagos, highlighting smarter OOH strategies for business growth. Top brands, SMEs and creators to attend

The third edition of the Location Marketing Awards (LOMA), will take place on 25 September at Marcelina’s Place, Ikeja GRA, Lagos, with a bold agenda to reshape how out-of-home (OOH) advertising is measured, planned, and executed.

Also read: Outdoor advertising industry launches 2025 LOMA Awards entry

Organised by OOH Academy, this year’s theme — “Smarter OOH for Business Growth” — reflects a growing demand for data-driven, outcome-focused advertising.

The event is expected to bring together brand leaders, agencies, media professionals, and SMEs in an intensive one-day conversation around OOH’s evolving role in the business value chain.

The timing couldn’t be more relevant. Nigeria’s OOH market is projected to more than double over the next five years, rising from US$154.7 million in 2025 to US$309.65 million by 2030 — a 14.89% CAGR.

With Lagos alone contributing over ₦50 billion annually in outdoor advertising spend, the demand for smarter, measurable media strategies is clear.

Convener Kingsley Onwukaeme said the LOMA 2025 Conference would challenge the industry to stop thinking of visibility alone and start focusing on value.

“In a landscape awash with messages, OOH must prove it does more than just get seen—it must move markets,” he stated.

“At LOMA 2025, we are committed to helping brands and SMEs translate visibility into measurable outcomes: greater recall, increased traffic, and real revenue growth.”

The conference will feature a diverse range of thought leaders and creatives including Odebunmi Oluwaseye, Enakeno Umuteme, Mc Ajebo, Michael Sani (Mc Lively), Chidinma Nwankwo, Adeola Amosun, Bidwell Okere, Schola Andem, Cee Classic, Wale Adegoke, Rex Okiche, and Juliet Nnaji.

Topics on the agenda include ROI tracking in OOH, AI-powered media buying, automation, brand lift metrics, and how the creator economy intersects with outdoor advertising.

Sponsored by Absen, Moving Walls, and Polygon, the LOMA 2025 Conference promises a dynamic experience with both in-person and virtual participation.

Attendance is free, but seats are limited. Registration is open now on the official website: LOMA Conference 3.0 – OOH Academy.

For those unable to attend physically, the event will be livestreamed via YouTube.

Also read: WOO, Ad Net Zero refine Global Media Sustainability Framework for OOH sector

With creativity, technology and accountability at the forefront, LOMA 2025 Conference aims to define the next chapter of OOH advertising in Nigeria — one where smarter strategies mean stronger business results.