• About Us
    • Àtẹ́lẹwọ́ Podcast
  • Contact
  • Cookie Policy
  • Disclaimer
  • Privacy Policy
  • Sitemap
Freelanews
Advertisement
  • Home
  • News
    • Crime
  • Business
  • Brands
  • Banking
  • Opinion
  • Interview
  • Entertainment
  • Podcast
    • Àtẹ́lẹwọ́
  • Sports
  • Events
No Result
View All Result
  • Home
  • News
    • Crime
  • Business
  • Brands
  • Banking
  • Opinion
  • Interview
  • Entertainment
  • Podcast
    • Àtẹ́lẹwọ́
  • Sports
  • Events
No Result
View All Result
Freelanews
No Result
View All Result
Home Business & Finance Business

McVitie’s celebrates 100 years of Chocolate Digestive with huge campaign

Peculiar Adirika by Peculiar Adirika
April 29, 2025
in Business
0
McVitie's Chocolate Digestive centenary

McVitie’s marks a century of its iconic Chocolate Digestive with a massive “Nation’s Greatest Invention” campaign, featuring landmark projections and a Piccadilly takeover

 

[dropcap]P[/dropcap]ladis, the global snacking giant and home to many of the UK’s most cherished brands, is pulling out all the stops to celebrate the 100th anniversary of the beloved McVitie’s Chocolate Digestive. The company has launched its largest-ever multi-million-pound campaign to mark this significant milestone.

Also read: MTN Group tops brand Africa 100 survey, leading in sustainability and social impact

Dubbed “100 Years of the Nation’s Greatest Invention” and crafted by TBWA\London, the ambitious initiative encompasses eye-catching displays for wholesalers and in-store promotions, mesmerising holo gauze projections on iconic British landmarks, and a complete takeover of London’s bustling Piccadilly Circus.

This campaign represents the brand’s most significant undertaking to date.

The campaign cleverly positions the iconic Chocolate Digestive as the central figure in a nationwide celebration. First created way back in 1925, McVitie’s is humorously suggesting they truly “reinvented the wheel” with the introduction of this now legendary biscuit.

A century on, the classic chocolate treat remains a firm favourite across the nation, proving that genuinely great inventions, much like McVitie’s Chocolate Digestives, possess remarkable staying power.

With a touch of British wit, the campaign playfully places McVitie’s Chocolate Digestives alongside other groundbreaking inventions such as the wheel itself, mobile phones, and sliced bread.

This humorous approach serves to highlight how even the everyday can be considered truly revolutionary.

The campaign playfully suggests that McVitie’s Chocolate Digestives might just be the nation’s greatest invention, having been a comforting presence through times of hardship, a staple of friendly get-togethers, a feature of countless celebrations, and the perfect accompaniment to a good old chinwag with family.

Aslı Özen Turhan, Chief Marketing Officer at Pladis UK&I, commented on the centenary: “Very few things in life remain loved for a century, but the Chocolate Digestive has stood the test of time.

Also read: Wema Bank set to celebrate 80 years of indigenous innovation in Lagos

“It has been there for tea breaks, late-night snacks, and countless moments in between, always delicious, always dependable. This campaign is a fun, celebratory way to mark 100 years, highlighting what makes McVitie’s Chocolate Digestives so special.”

Peculiar Adirika
Peculiar Adirika

Related Posts

LAI MOHAMMED PS
Tourism

‘Regional conference’ Nigeria to host UNWTO in 2022, Lai Mohammed reveals

by Freelanews
September 2, 2021
GFzjP7UWwAACWkY jpg
Business

DStv, GOtv Owner, MultiChoice to pay $37.3Million settlement to Nigerian Tax Authorities

by Quadri Olaitan
February 8, 2024
Image 2024 03 16 at 100916 PM 1 jpeg
Business

British Council, Prince’s Trust International empower eight young entrepreneurs in Nigeria (Gallery)

by Rtn. Victor Ojelabi
March 18, 2024
E1 Lagos GP
Business

FirstBank champions E1 Lagos GP with bold partnership

by Peculiar Adirika
September 24, 2025
4e6b37a2 itel mobile 696x400 1
Sustainability

Itel donates relief items to households

by Freelanews
May 13, 2020

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

ADVERTISEMENT

Recent News

Nestoil

Nestoil placed under receivership over $1bn debt

October 28, 2025
Omoge Saida

Omoge Saida sparks Nigerian social media over leaked video

October 28, 2025
WAEC 2025

WAEC dismisses 2026 subject restriction reports

October 28, 2025
Ondo road

Ondo road construction boosts state development

October 28, 2025

Search

  • Trending
  • Comments
  • Latest
Political persecution in Ogun State

Political persecution in Ogun State: Abiodun moves against Otunba Gbenga Daniel with demolition threats again

August 9, 2025
APC Second-Term Governors

APC: Second-term governors seeking immediate elective post to lose party leadership

October 15, 2025
April Wind Couture

April Wind Couture thrives in Nigeria’s tough economy with bold Ankara vision

September 12, 2025
Abdul-Muiz Olanrewaju Animashaun

Abdul-Muiz Olanrewaju Animashaun remembered with love

September 14, 2025
amoke

‘Meals by Amoke’ We serve traditional dishes in a modern way, Bukoye Fasola reveals

19
Image 2024 03 26 at 120645 AM jpeg

Charles Inojie, Ali Nuhu call on communities to #MakeWeHalla against domestic violence

11
Meran Primary Health Centre Lagos father Meran hospital

Lagos father shares heartbreaking experience at Meran Primary Health Centre (Photos)

4
fls2

‘Disarticulated system’ Gov’t confused about Nigerian education, expert laments

3
Nestoil

Nestoil placed under receivership over $1bn debt

October 28, 2025
Omoge Saida

Omoge Saida sparks Nigerian social media over leaked video

October 28, 2025
WAEC 2025

WAEC dismisses 2026 subject restriction reports

October 28, 2025
Ondo road

Ondo road construction boosts state development

October 28, 2025
October 2025
SMTWTFS
 1234
567891011
12131415161718
19202122232425
262728293031 
« Sep    
Freelanews

Freelanews is a Nigerian digital news platform that delivers timely, credible, and engaging stories across politics, business, entertainment, lifestyle, and the creative industry, with a strong focus on promoting innovation, integrity, and inclusivity in storytelling.

Hot!

Nestoil

Nestoil placed under receivership over $1bn debt

October 28, 2025
Omoge Saida

Omoge Saida sparks Nigerian social media over leaked video

October 28, 2025
No Result
View All Result
  • About Us
  • Contact
  • Advertisement
  • Sitemap

© 2025 Freelanews | by Iretura.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Home
  • News
    • Crime
  • Business
  • Brands
  • Banking
  • Opinion
  • Interview
  • Entertainment
  • Podcast
    • Àtẹ́lẹwọ́
  • Sports
  • Events

© 2025 Freelanews | by Iretura.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.