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Home Business & Finance Brands & Marketing Brands

MTN expands Media Innovation Programme as Pan‑African fellowship

New Pan‑African programme to empower next‑gen journalists

Peculiar Adirika by Peculiar Adirika
September 26, 2025
in Brands, Business
0
Media Innovation Programme

MTN expands Media Innovation Programme into a Pan‑African fellowship to empower journalists with skills, networks and innovation tools across Africa

The transformation of the Media Innovation Programme into a Pan‑African fellowship marks a major step forward in MTN’s ambition to empower storytellers across the continent.

Also read: MTN Nigeria CEO, Karl Toriola takes over Francophone Africa operations

The launch, held on Friday 12 September 2025 in Johannesburg, South Africa, formalises the transformation of the Nigerian edition of MIP into a continental programme.

The new structure is anchored by the University of Johannesburg (UJ) and supported by the African Editors Forum (TAEF).

Over twelve weeks, participants will engage in academic modules, industry immersion, innovation labs, and mentorship.

The design is meant to fuse theory with practice, giving journalists tools to thrive in a digital era of misinformation and rapid change.

Speaking at the event, Nompilo Morafo, Group Chief Sustainability and Corporate Affairs Officer at MTN, said the initiative arrives at a pivotal moment.

“Information today flows instantly, often without filters. People no longer wait for a press release – they go online, where disinformation is as prevalent as credible reporting. Journalism is more than a profession; it is a calling. This programme ensures the next generation of African journalists can lead with integrity, accuracy and trust.”

Morafo also noted that MTN’s vision of enabling a modern connected life across Africa would be incomplete without trustworthy information flows.

Professor Prinola Govenden, from UJ’s Department of Communication and Media, emphasised that African journalists must be future-ready in the face of political, economic, and technological disruption.

“Our media landscape is being reshaped by artificial intelligence, deepfakes, social media and the dominance of multinational tech platforms. Journalists cannot afford to be left behind. This Pan‑African curriculum will be grounded in African case studies, Afrocentric perspectives, and practical industry exposure.”

The fellowship will feature guest lectures from MTN executives and industry leaders, study tours, innovation labs, and job placement opportunities.

Thanks to MTN’s sponsorship, UJ will also offer bursaries and employment support, particularly for first-generation graduates, in line with its 20th anniversary celebrations.

Churchill Otieno, President of the African Editors Forum, described the launch as a defining moment in reclaiming Africa’s narrative.

“Too often, Africa’s story is told through external lenses, reducing our achievements to crises or aid. This initiative is about reclaiming our agency. Journalism must be both a mirror and a map — reflecting our resilience and creativity while guiding us to unity and prosperity.”

Also read: MTN Customer Engagement Day reinforces commitment to transparency, digital growth

The expanded Media Innovation Programme under this Pan‑African fellowship reaffirms MTN’s commitment to strengthening journalism across Africa and shaping media as a force for truthful, empowered narratives in a digital age.

Source: Read more at thecable.ng

Peculiar Adirika
Peculiar Adirika

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