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Home Business & Finance Brands & Marketing

MTN Group tops brand Africa 100 survey, leading in sustainability and social impact

Quadri Olaitan by Quadri Olaitan
May 30, 2024
in Brands & Marketing
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MTN Group has retained the top spot in the annual ‘Brand Africa 100: Best Brands’ survey. Additionally, MTN continues to lead the list of African brands recognized for ‘doing good for society, people, and the environment,’ highlighting the company’s ESG efforts to create shared value and promote a sustainable business, society, and world.

“This Africa Day, we take heart from this accolade and would like to acknowledge and thank our partners everywhere for their support,” said Ralph Mupita, MTN Group President and Chief Executive Officer.

“MTN is committed to meeting our customers’ current and future needs, leveraging digital capabilities for a more sustainable future, and fostering strong partnerships to drive meaningful change. These awards inspire us to keep focused,” he added.

The Brand Africa awards are based on independent research conducted in over 30 markets, representing 85% of the continent’s population and economic activity.

“MTN Group operates mobile networks in 17 countries across the continent. Since 2021, our strategy has been ‘Ambition 2025: Leading digital solutions for Africa’s progress,’” reiterated the Group President.

Our ESG commitments include eco-responsibility and achieving Net Zero emissions by 2040, driving digital and financial inclusion, fostering a diverse society, partnering with stakeholders to create and protect value, and boosting inclusive economic growth across the continent.

In April, Brand Finance ranked MTN as the most valuable South African brand and the top South African brand by ‘sustainability perceptions value,’ assigning MTN a brand value of R68.2 billion and a sustainability perceptions value of R5.7 billion.

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