Pernod Ricard Nigeria has unveiled a 25-foot Christmas tree crafted entirely from recycled Jameson bottles at Ikeja City Mall, showcasing its commitment to environmental responsibility and community engagement

[dropcap]I[/dropcap]n a festive celebration of sustainability and innovation, Pernod Ricard Nigeria has unveiled the Jameson Upcycled Bottle Christmas Tree at Ikeja City Mall.

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This remarkable 25-foot tree, crafted from thousands of recycled Jameson bottles, stands as a testament to the company’s commitment to environmental responsibility and community engagement.

The event was graced by the Honourable Commissioner for Environment, Mr. Tokunbo Wahab, who praised the initiative for its creative approach to recycling.

He highlighted that the company’s plan aligns perfectly with Lagos state’s environmental sustainability program, which aims to eradicate the use of plastics to minimize environmental hazards.

Mr. Wahab commended Pernod Ricard’s efforts in recycling and sustainability, recognizing them as a model for corporate social responsibility.

Mrs. Titilayo Oshodi, Special Adviser to the Lagos State Government on Climate Change and Circular Economy, also expressed her commendation.

“This project showcases the creativity and excellence in promoting recycling and reducing waste,” she stated. “It aligns perfectly with Lagos state’s vision of ecological conservation and reducing toxic emissions.”

The Jameson Upcycled Bottle Christmas Tree marks the beginning of a series of festive activities running until January 1, 2025, inspired by the “Twelve Days of Christmas.”

These events aim to foster community spirit and raise awareness about the importance of sustainability.

Highlights include bond and connect sessions, Jameson-themed activities, candle art and gifting corners, silent discos, carol singing, Owambe parties, sip and paint sessions, karaoke, open mic nights, and a grand New Year’s Day concert.

Michael Ehindero, Managing Director of Pernod Ricard Nigeria, expressed his enthusiasm for the project.

“The Jameson Upcycled Christmas Tree is a creative way to engage our community and promote ecological consciousness,” he said.

“By reusing bottles, we hope to inspire others to think sustainably and act responsibly.”

Established in 2012, Pernod Ricard Nigeria is a member of the Pernod Ricard Group, a global leader in the spirits and wine industry.

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The company boasts a prestigious portfolio of premium and luxury brands, including Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes.