• About Us
    • Àtẹ́lẹwọ́ Podcast
  • Contact
  • Cookie Policy
  • Disclaimer
  • Privacy Policy
  • Sitemap
Freelanews
Advertisement
  • Home
  • News
    • Crime
  • Business
  • Brands
  • Banking
  • Opinion
  • Interview
  • Entertainment
  • Podcast
    • Àtẹ́lẹwọ́
  • Sports
  • Events
No Result
View All Result
  • Home
  • News
    • Crime
  • Business
  • Brands
  • Banking
  • Opinion
  • Interview
  • Entertainment
  • Podcast
    • Àtẹ́lẹwọ́
  • Sports
  • Events
No Result
View All Result
Freelanews
No Result
View All Result
Home Business & Finance Advertising

Tourism department fires ad firm, DDB, over misrepresentation scandal

Rtn. Victor Ojelabi by Rtn. Victor Ojelabi
July 4, 2023
in Advertising
0
ddb philippines issues apology for using images from other countries after ph tourism video
Total
0
Shares
Share 0
Tweet 0
Share 0
Share 0
Share 0

The Department of Tourism (DOT) on Monday announced that it had terminated its contract with DDB Philippines, the department’s partner advertising firm that used stock footage from other countries in a tourism promotional video for the Philippines.

The DOT took the decision after its initial “Love the Philippines” tourism advertising campaign video drew flak for using visuals from Thailand, Indonesia, and the UAE that deceived the public.

Recommended articles

  • It’s a lie! Dangote refinery is not ready, workers allege (Video)
  • Fuel subsidy removal: Ogun labour unions mum as Dapo Abiodun foot-drags on workers’ welfare
  • Nigerian cinematographers society gets world’s recognition, joins IMAGO
  • Kate Henshaw knocks critics over this photo with Sanwo-Olu (SEE)
  • Media behind Tope Alabi’s success, Funmi Aragbaye spits

DDB Philippines, the company behind the creation of the video, apologized on Sunday following the controversy and admitted to using stock footage not shot in the Philippines.

In its apology, it also claimed that the video uploaded and went viral on social media was merely a “mood video” meant “to excite internal stakeholders.”

But the DOT, amid the public outcries, gave the impression of valuing honest advertising when announcing it fired the agency that created the video.

“As DDB Philippines has publicly apologized, taken full responsibility, and admitted in no uncertain terms, that non-original materials were used in their AVP (audio visual presentation), reflecting an abject failure to comply with their obligation/s under the contract and a direct contravention with the DOT’s objectives for the enhanced tourism branding, the DOT hereby exercises its right to proceed with termination proceedings against its contract with DDB,” the DOT said in a statement.

According to the DOT, it has not paid the DDB for the promotion video, adding that it “will exercise its right to forfeit performance security as a result of default in obligations under the contract and review standards of performance (or lack thereof) vis-a-vis any claims for payment or any other engagement.”

“Further, the DOT reserves the right to take all other action against acts deemed inimical to the interest of Philippine tourism,” said DOT.

While the agency had not explicitly stated whether it would reassess the new tourism slogan — which had also received backlash from the public before the stock footage controversy — the DOT assured the public that it would remain “fully committed to developing and promoting the Philippines as a powerhouse of natural wonders, culture and heritage, and a fount of warmth and hospitality.”

Total
0
Shares
Share 0
Tweet 0
Share 0
Share 0
Share 0
otunba victor profile picture scaled
Rtn. Victor Ojelabi

Ojelabi, the publisher of Freelanews, is an award winning and professionally trained mass communicator, who writes ruthlessly about pop culture, religion, politics and entertainment.


Discover more from Freelanews

Subscribe to get the latest posts sent to your email.

Related Posts

OOH advertising regulation
Advertising

OOH advertising regulation gains momentum as OAAN backs FCTA billboard crackdown

by Peculiar Adirika
August 13, 2025
s3 news tmp 376634 piccadilly circus default 1280
Advertising

Relevance, emotion, purpose: the golden rules for keeping consumer attention in 2020

by Freelanews
March 6, 2020
Google AdX
Advertising

Google AdX webinar by Dochase to empower Francophone publishers in Africa

by Peculiar Adirika
September 30, 2025
Emeka Chris Okeke
Advertising

MediaFuse-Dentsu Nigeria CEO, Emeka Chris Okeke, named Loeries 2025 innovation judge

by Peculiar Adirika
September 19, 2025
Untitled 1
Advertising

‘Worth the Wait’ Heineken finally teams up with Daniel Craig to celebrate release of No Time To Die (Video)

by Freelanews
September 15, 2021

Discussion about this post

ADVERTISEMENT

Recent News

Rotary Club cataract surgery

Rotary Club cataract surgery transforms 30,000 lives

October 8, 2025
Ikechukwu N arrest

Ikechukwu N arrest shocks Argentina after INTERPOL raid

October 8, 2025
CBN monetary stability

CBN assures Nigerians of monetary stability progress

October 8, 2025
Uche Nnaji resignation

BREAKING! Tinubu’s Minister, Uche Nnaji resigns over certificate forgery allegations

October 7, 2025

Search

  • Trending
  • Comments
  • Latest
Political persecution in Ogun State

Political persecution in Ogun State: Abiodun moves against Otunba Gbenga Daniel with demolition threats again

August 9, 2025
Abdul-Muiz Olanrewaju Animashaun

Abdul-Muiz Olanrewaju Animashaun remembered with love

September 14, 2025
Taylor Swift deepfake scandal

Taylor Swift faces deepfake scandal as Swifties call for stricter regulation

January 25, 2024
April Wind Couture

April Wind Couture thrives in Nigeria’s tough economy with bold Ankara vision

September 12, 2025
amoke

‘Meals by Amoke’ We serve traditional dishes in a modern way, Bukoye Fasola reveals

0
Image 2024 03 26 at 120645 AM jpeg

Charles Inojie, Ali Nuhu call on communities to #MakeWeHalla against domestic violence

0
Meran Primary Health Centre

Lagos father shares heartbreaking experience at Meran Primary Health Centre (Photos)

0
fls2

‘Disarticulated system’ Gov’t confused about Nigerian education, expert laments

0
Rotary Club cataract surgery

Rotary Club cataract surgery transforms 30,000 lives

October 8, 2025
Ikechukwu N arrest

Ikechukwu N arrest shocks Argentina after INTERPOL raid

October 8, 2025
CBN monetary stability

CBN assures Nigerians of monetary stability progress

October 8, 2025
Uche Nnaji resignation

BREAKING! Tinubu’s Minister, Uche Nnaji resigns over certificate forgery allegations

October 7, 2025
October 2025
MTWTFSS
 12345
6789101112
13141516171819
20212223242526
2728293031 
« Sep    
Freelanews

Freelanews is a Nigerian digital news platform that delivers timely, credible, and engaging stories across politics, business, entertainment, lifestyle, and the creative industry, with a strong focus on promoting innovation, integrity, and inclusivity in storytelling.

Follow Us

  • Facebook
  • TikTok
  • YouTube
  • Instagram

Editor’s Pick

  • OGD vs DA
    OGD vs DA: The real story never told
    • August 22, 2025
  • Toyota Sienna harassment
    Why is Lagos State govt harassing Toyota Sienna users?
    • August 19, 2025
  • Otunba Gbenga Daniel
    Who really is Otunba Gbenga Daniel?
    • August 18, 2025

Hot!

Rotary Club cataract surgery

Rotary Club cataract surgery transforms 30,000 lives

October 8, 2025
Ikechukwu N arrest

Ikechukwu N arrest shocks Argentina after INTERPOL raid

October 8, 2025
No Result
View All Result
  • About Us
  • Contact
  • Advertisement
  • Sitemap

© 2025 Freelanews | by Iretura.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Total
0
Share
0
0
0
0
0
0
No Result
View All Result
  • Home
  • News
    • Crime
  • Business
  • Brands
  • Banking
  • Opinion
  • Interview
  • Entertainment
  • Podcast
    • Àtẹ́lẹwọ́
  • Sports
  • Events

© 2025 Freelanews | by Iretura.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.

Discover more from Freelanews

Subscribe now to keep reading and get access to the full archive.

Continue reading