AIICO Insurance unveils refreshed brand identity, highlighting innovation, trust, and customer-centric focus while embracing digital transformation
AIICO Insurance Plc has officially unveiled its refreshed brand identity, signalling a major milestone in its evolution as one of Nigeria’s most trusted insurance institutions, Managing Director and Chief Executive Officer Babatunde Fajemirokun has announced.
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Speaking during the unveiling in Lagos, Fajemirokun said the brand refresh represents renewed energy, youthfulness, and innovation, while reinforcing the company’s enduring commitment to trust, reliability, and exceptional customer experience.
“The brand refresh is both a strategic and cultural shift for an organisation serving a diverse customer base from long-standing policyholders to younger, digitally-savvy clients seeking flexible, accessible, and future-focused financial protection,” Fajemirokun said.
“This new identity positions AIICO as a brand that evolves with its customers while remaining rooted in its legacy of dependability and service excellence.”
The refreshed visual and experiential identity is designed to reflect modernity, optimism, and relevance in a rapidly changing market, bringing to life AIICO’s forward-thinking vision without losing touch with the values that have sustained it for over six decades.
Fajemirokun added: “Today’s unveiling represents more than a new look; it represents a renewed mindset. While our appearance has evolved, our promise remains unchanged: to protect, to serve, and to continually place the customer at the centre of everything we do. This refresh reinforces our commitment to delivering innovative, reliable solutions for this generation and the next.”
Chief Digital and Information Officer Olusanjo Shodimu highlighted the alignment of the brand refresh with AIICO’s digital transformation agenda.
“The refreshed brand mirrors our focus on digital enablement, smarter processes, and more connected experiences for our customers and partners. We are building an organisation that is agile, tech-driven, and deeply responsive to changing customer expectations,” he said.
The rebrand spans AIICO’s digital platforms, office environments, customer touchpoints, and communication materials, ensuring a consistent, modern, and engaging experience at every level.
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Shodimu added that the refreshed identity strengthens AIICO’s position as a brand that combines legacy with innovation, tradition with transformation, and trust with renewed vitality.
