Following its decade-long journey of doing business in Nigeria, Elevensixteen Limited, makers of premium bread brand, BreadWorth, held a grand event in Lagos to commemorate the day while rewarding customers who have remained part of the journey from inception, as well as express gratitude to the loyal customers and dedicated staff members who have been instrumental in the company’s journey to success.
Speaking at the event, the Chairman of Elevensixteen Limited, Dr. Olaniyi Maruph Olopade (SAN), extended a warm welcome to the esteemed guests, valued customers, and hardworking staff. He emphasized the significance of the celebration, attributing the success of the past decade to the unwavering commitment of the staff, the continued patronage of loyal customers, and the enduring love for the BreadWorth brand. Dr. Olopade remarked, “Without the dedication and hard work of our staff; without the patronage of you, our dear esteemed customers, and without the love for the BreadWorth brand, we would not have reason to celebrate this remarkable milestone today.”
Taking a nostalgic journey back to the company’s inception, Adijat Olaniyi-Olopade, the Managing Director of Elevensixteen Limited, shared the inspiring story of how BreadWorth came to be. She recalled, “Our journey began on a small scale with just one oven and one product – the Family loaf priced at N155,” she continued. “We started baking on 30th June 2013, making our actual anniversary 30th June 2023. For over 15 months, we had just a single product until we introduced wheat bread in 2014 and later acquired another oven.”
However, she revealed that in August 2015, she was posted out of Nigeria to serve as the Managing Director of First Bank Of Nigeria, Guinea, a position she held for four years. During her absence, the business faced numerous challenges, including fraud, betrayal, and disappointment from staff and customers. But through the robust structure she had put in place and the dedication of her team, they successfully navigated those turbulent times. She especially acknowledged her General Manager, Mrs. Abiola Aiyetan, for her unwavering commitment to the bakery during those trying times.
Upon her return to Nigeria from Guinea in December 2018, Olaniyi-Olopade decided to fulfill her dream entirely. She retired from First Bank voluntarily in April 2019 and assumed the position of Managing Director at BreadWorth, leading the bakery to further growth and expansion, including the establishment of a second location.
As part of the anniversary celebrations, BreadWorth rewarded deserving staff members, including fifteen individuals who have been with the company for over five years, for their outstanding dedication and service. Additionally, customers and distributors of the brand were acknowledged and presented with various exciting prizes. The grand prize, a deep freezer, was awarded to Mrs. Oluwayemisi Emmanuel (IyaTimi), while other prizes included a big-sized generator, a flat-screen television, gas cookers, gas cylinders, among others, presented to the top twenty distributors.
In tandem with the anniversary festivities, BreadWorth also revealed its new brand identity, showcasing the company’s commitment to innovation and growth. The refreshed identity reflects the bakery’s mission to continue providing premium bread products while embodying trust and excellence in the hearts of its valued customers.
In her vote of thanks, General Manager of the company, Abiola Aiyetan expressed heartfelt gratitude to the esteemed customers, partners, and dedicated staff for their unwavering support over the past decade. She thanked all who took time to grace the occasion and assured of BreadWorth’s unwavering commitment to delivering the finest bread quality and expressed excitement for the promising journey ahead, with even more remarkable accomplishments on the horizon.
Ojelabi, the publisher of Freelanews, is an award winning and professionally trained mass communicator and a recipient of the D9112 Superstar Icon Award, who writes ruthlessly about pop culture, religion, politics and entertainment.
