The financial portal LeamBonds analyzed Coca-Cola’s marketing activities and posted them on this link. The numbers, of course, are huge. The portal points out that “domestic” marketing in the United States represents only one fifth of the budget of this soft drinks giant.
Looking at the marketing budget chart for each year, it quickly becomes clear why Coca-Cola is one of the most valuable brands in the world. At the same time, it is also recognizable for its innovative advertising campaigns.
Thus, in 2014 and 2015, the company increased its marketing investment by 12 percent and in 2017 and 2018 by 3.6 percent. The record fell last year when marketing investments totaled 3.7 billion euros (approx. N1,507,126,457,500.00).
It wasn’t just Coca-Cola’s investment in advertising that grew. The number of employees also increased, increasing by 37 percent in 2018 and 2019 to 86,000. This is still much less than in 2012 when there were 150,000.
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