One of Nigeria’s foremost tertiary institutions of learning, University of Lagos, UNILAG, Akoka, has today conferred a Honourary Doctoral Degree on doyen of advertising in Nigeria and Chairman of Troyka Group, Biodun Shobanjo.
According to reports on Brand Communicator, the conferment which is in recognition to his many contributions to the industry and country in general, took place at the institution’s 51st convocation ceremony.
Recall, last year, the doyen of advertising received similar honour from the Obafemi Awolowo University, OAU.
Not long before that, he was the recipient of a Special Recognition Award from the University of Lagos Alumni Association. The award was presented to Shobanjo by the Executive Governor of Ekiti State, Dr. Kayode Fayemi during the Alumni’s Golden Jubilee Awards and Gala Night at a well-attended event at the Lagos Continental in Victoria Island, Lagos.
Shobanjo is Nigeria’s foremost marketing communications practitioner whose pioneering role in the development of the marketing communications industry in Nigeria is unrivalled with a chain of firsts.
His career began in broadcasting at the then Nigerian Broadcasting Corporation (NBC), now Federal Radio Corporation of Nigeria (FRCN).
He veered off that path to advertising where he grew to the level of being reputed to be the one man that has had the most positive effect on the marketing communications industry in Nigeria in the last fifty years.
His Holding company, Troyka Group has become famous in Nigeria as the ‘University of Advertising’, a situation that has seen “leaders of most of the highly successful companies in the marketing communications industry being led by Troyka alumni.”
This is part of the evidence of the fruits of the group’s continuous investment in human capacity development that has seen it support and partner with institutions of higher learning, including the University of Lagos and the Pan Atlantic University, where Troyka supports the Mass Communication Department and School of Media and Communications respectively.
Shobanjo, has over the years, won numerous awards for professional excellence and integrity. He is also the first person to be inducted into the prestigious Brandcom Hall of Fame.