Fair & White Nigeria has launched a new beauty brand, So White With Vitamin C, featuring brand ambassador Nengi Rebecca Hampson in Lagos.

Nigeria’s beauty products giant, Fair & White Nigeria, has launched a new beauty brand, So White With Vitamin C, into the Nigerian market.

The product was unveiled on Friday in Lagos amidst glamour and colour, with Nengi Rebecca Hampson, a star from Big Brother Naija, announced as the brand ambassador.

The event was attended by celebrities, beauty enthusiasts, Fair & White distributors, marketers, brand experts, and stakeholders, taking place at StrongTowers in Ikoyi, Lagos.

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Upon her unveiling, Nengi expressed excitement about joining the Fair & White family and described the opportunity as incredible. As a former Miss Bayelsa State and BBNaija season five housemate, she pledged to be an effective ambassador, promoting the product’s quality and benefits.

In his welcome address, Fair & White Nigeria’s Chairman/CEO, Sir Patrick Chibueze, reaffirmed the company’s commitment to quality. He explained that So White is enriched with Vitamin C and sunscreen filter, essential ingredients for keeping the skin glowing all day.

“This product is designed to enhance radiance while protecting the skin from sunburn,” Sir Chibueze stated. He highlighted the Vitamin C content as an antioxidant that prevents pigmentation, revives complexion, and combats early signs of aging.

As they unveil So White, Fair & White Nigeria reaffirms its dedication to innovation and excellence. Sir Chibueze explained that the choice of Nengi as brand ambassador reflects the company’s belief in celebrating the natural beauty of the African woman.

Nengi embodies the values of authenticity, elegance, and healthy living that the brand promotes. Sir Chibueze thanked distributors, marketers, and consumers for their loyalty to Fair & White products despite challenging economic conditions.

The launch was attended by dignitaries, including former BBNaija housemate Cynthia Nwadiora, comedian Akpororo, and other notable figures in the beauty industry. Since its debut in Nigeria, Fair & White has consistently launched quality products, solidifying its place in the beauty market.