FirstBank unveils first-ever 500-seat private premium seating at Carnival Calabar 2025, enhancing comfort and experience for festival attendees

FirstBank has announced the launch of the first-ever private premium seating at the Carnival Calabar & Festival 2025, which it is sponsoring.

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The initiative includes a 500-seater premium bleacher designed to offer comfort, safety, and an elevated viewing experience for carnival-goers.

Acting Group Head, Marketing and Corporate Communications, FirstBank, Olayinka Ijabiyi, explained that the sponsorship aligns with the bank’s First@Arts initiative, a platform dedicated to supporting Nigeria’s creative arts sector.

“We recognise the transformative power of the arts, including carnivals, in inspiring people and strengthening national unity. For more than 131 years, we have supported platforms that promote self-expression, social reflection, and cultural exchange. Our investment in the Carnival Calabar & Festival demonstrates our commitment to preserving the nation’s rich cultural heritage through First@Arts,” Ijabiyi said.

He added, “As part of our sponsorship this year, we are introducing the first-ever private 500-seater premium bleacher to further elevate the carnival experience. This exclusive seating is designed to provide exceptional comfort and an unforgettable viewing experience for attendees.”

The Chairman of the Cross River State Carnival Calabar Commission, Gabe Onah, welcomed the initiative, describing FirstBank’s involvement as a strong example of private-sector support for culture and tourism.

“This partnership not only enhances the overall quality of the carnival but also strengthens its global appeal,” Onah said.

The Carnival Calabar & Festival 2025 is officially marketed by Okhma Global Limited, responsible for brand partnerships, promotional engagements, and ticket sales.

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Okhma Global has partnered with the Cross River State Government for over ten years, contributing to the carnival’s commercial growth and international visibility.