Goodearth Hot Pepper wins Naija Spice of the Year at 2025 EDGE Awards, cementing its status as a top indigenous brand committed to quality and innovation

Goodearth Hot Pepper has earned top honours at the 13th edition of the MARKETING EDGE Awards, clinching the title of Outstanding Indigenous Naija Spice of the Year—a milestone moment for Goodearth Foods and a powerful nod to the rising global relevance of Nigerian spices.

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The award was announced at the 2025 EDGE Awards held under the theme Excellence Beyond Borders.

Among a competitive field, Goodearth Hot Pepper stood out for its unwavering commitment to quality, innovation, and sustainability—values the brand has consistently championed.

Organisers of the EDGE Awards said the recognition “distinguished Goodearth Hot Pepper from other brands in its category,” noting its world-class processing standards and community-focused approach to sourcing and production.

In response, Goodearth Foods expressed deep pride in the recognition, calling it a “validation of years of meticulous planning, substantial investment, and dedication to producing world-class spices from Nigerian soil.”

The company reiterated its commitment to delivering excellence at every stage of production—from farm to shelf.

The EDGE Awards committee praised the brand’s exceptional performance across multiple dimensions, including product quality, sustainability practices, community impact, and market innovation.

They also highlighted how Goodearth Hot Pepper is setting the pace for other indigenous spice brands seeking to compete on a global level.

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As Nigeria continues to amplify its presence in the global food and spice markets, Goodearth Hot Pepper’s achievement affirms that local excellence, when paired with global standards, can redefine what indigenous brands are capable of.