PHD and Spirit of Tasmania partnership kicks off with a bold, data-driven strategy to boost ferry service growth across Australia. Exciting changes are on the horizon
The PHD and Spirit of Tasmania partnership marks a bold new chapter for the iconic ferry service, as the agency officially becomes its media agency of record.
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Kicking off in July, the partnership spans strategic direction and media buying across all channels. The focus? Driving growth using powerful, data-led insights.
PHD aims to help Spirit of Tasmania connect with key segments—from passengers to freight customers—by harnessing data intelligence and innovative audience strategies.
Kylie Holandsjo, General Manager of Sales and Marketing at Spirit of Tasmania, shared her enthusiasm:
“PHD’s innovative approach to audiences aligns perfectly with our vision for the future.”
As the company prepares to launch two new vessels in 2026, PHD’s involvement comes at a crucial time of transformation.
Simon Lawson, Managing Director at PHD Melbourne, added:
“We’re energised and ready to deliver. Our team is already using Omni, our marketing orchestration platform, to drive real impact.”
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Following a successful campaign with Virgin Australia’s Velocity Frequent Flyer, PHD continues to make waves in the media landscape.
Source: Read more at iretura.com
