Not long after American mega star, Rihanna, publicly announced her decision to expand her beauty brand, Fenty Beauty, to Africa, Efia Odo showed instant interest.
The Ghanaian actress didn’t hide her wish to be signed by Rihanna, as the latter made it clear she wanted ambassadors from about 8 African countries to make her brand more popular on the continent.
Rihanna posted on her social media accounts that she has been preparing for awhile now to extend her business to Africa. And, according to her, the time is due.
“I’ve been waiting for this moment!! @Fentybeauty and @Fentyskin are finally dropping in AFRICA!!! Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe…we comin at ya May 27th and that’s just the beginning!!! #FentyAfrica”
— Rihanna (@rihanna) May 10, 2022
Hours after the announcement on May 10, Efia Odo commented that she is ready to become an ambassador of Rihanna’s beauty brands.
Shortly after that, Efia Odo, who is known to be daring in how she dresses, same as Rihanna, took to Twitter to reiterate her interest with a revealing picture of her in a bikini.
— EFIAODO (@Efiaodo1) May 10, 2022
According to the website of Rihanna’s products, she was motivated to start this venture after she had tried numerous quality skin and beauty products and still found out there was a market that was not being served by those top notched brands.
“Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones.
“Starting with Fenty Beauty foundation, face primer and Gloss Bomb, she launched a makeup line ‘so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.”