‘In the dust’ Ecobank overtakes Fidelity as bank with the highest brand equity

Freelanews July 27, 2021

Pan African bank, Ecobank Ghana, for the second quarter of this year, emerged as the bank with the highest brand equity in Ghana.

Ecobank overtook Fidelity Bank which was the bank with the highest brand equity for the first quarter of this year according to the Ghanaian research firm, Global InfoAnalytics.

Per the survey conducted by Global InfoAnalytics measuring all banks in the country by the aforementioned metric, Ecobank came first place with a brand equity percent of 26.19 percent, after placing second in the first quarter ranking.

Following Ecobank in the second and third positions are GCB Bank and CAL Bank with brand equity of 13.89 percent and 11.72 percent respectively.

In fourth place was Fidelity Bank with brand equity of 10.31 percent.