MARKETING EDGE Summit to drive AI innovation in marketing 2025

MARKETING EDGE Summit 2025 to focus on AI integration, featuring top marketing experts and digital strategies for Nigeria’s marketing future

MARKETING EDGE Summit is set to lead Nigeria’s marketing discourse with its highly anticipated 2025 National Marketing Stakeholders’ Summit, scheduled for Thursday, September 25, 2025.

Also read: FirstBank fintech collaboration earns praise at CAFS 2025 for driving innovation, inclusion

This virtual event will take place on Zoom from 9:00 a.m. and promises to be a pivotal gathering for Integrated Marketing Communications professionals.

Under the theme “AI Integration: Leveraging New Technologies to Achieve Business Objectives,” the summit will dissect how artificial intelligence is reshaping the marketing landscape.

Sessions will dive into critical topics such as:

• New Creator Value: Reassessing the traditional creative industry
• Conception and Ideation: Shifting from old-school methods to innovative strategies

Organizers have finalized all preparations and encourage early registration to secure a place in what promises to be a vibrant and engaging event.

The MARKETING EDGE Summit boasts a stellar roster of speakers, including:

• Dr. Omotola Bamigbaiye-Elatuyi
• Dr. Bada Akintunde-Johnson, Country Manager, Paramount Africa
• Peter Osarimen Ukhurebor, brand strategist and cultural architect
• Remi Ogunpitann and Dare Art Alade

Keynote speaker Baba Awopetu, CEO of UK-based consultancy Stragmar, will lead the discussions with his extensive expertise.

More marketing thought leaders are expected to join, enriching conversations with diverse insights and real-world experience.

This summit serves as a dynamic platform where marketers, brands, agencies, and content creators can exchange ideas and tackle pressing issues influencing marketing today and tomorrow.

Highlights include:

• Breakthrough ideas
• Case studies
• Strategic conversations on marketing, sales, and workplace transformation

John Ajayi, Managing Director and CEO of MARKETING EDGE, emphasized the summit’s strategic importance.

He described it as a cornerstone initiative that strengthens MARKETING EDGE’s position as a digital-savvy leader shaping Nigeria’s Integrated Marketing Communications future.

“The Quarterly Summit is designed to foster continuous knowledge exchange on pressing marketing and advertising topics,” Ajayi said. “It reflects our commitment to advancing the industry’s growth and innovation.”

Also read: Dashboard Innovations wins Digital Creative Agency of the Year

With the countdown underway, individuals and organizations across sectors are gearing up to participate in what is expected to be a landmark edition of the MARKETING EDGE Summit.

Peculiar Adirika