Advertising Regulatory Council of Nigeria, ARCON, has wielded another axe and added Nigerian online media to the list of platforms that must seek approval from the body before any exposure.
This was made known in a press statement signed by the Director-General ARCON, Dr. Olalekan Fadolapo, and made available to Freelanews today.
In the statement, ARCON claimed that “most of the advertisements exposed by this group are not only unethical with unverified claims and misinformation, but also in violation of the Nigerian Code of Advertising Practice.
“By this public notice, brand owners, digital agencies, secondary digital media space owners (i.e. bloggers, vloggers, influencers, comedians, skif makers, etc) and other advertising stakeholders in the digital/online media space are advised to obtain pre-exposure approval of all advertisements, advertising and marketing communications in accordance with the Nigerian Code of Advertising Practice and the ARCON Act No. 23 of 2022.”
Sounding a note of warning to those who may violate the directive, ARCON noted that it will not hesitate to take all necessary actions including sanctions and prosecution of violators of the provisions of the Act to ensure full compliance.
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