Princess Toyin Kolade, the Iyalaje Oodua, is mobilizing 250 Iyalojas from all four corners of Yoruba land to participate in the Olojo Festival 2021 in Ile Ife, Osun State, as part of her strident spiritual and economic efforts to emancipate and liberate Iyalojas in Oodua land from market misfortunes and unprofitable business ventures.

The Ooni of Ife’s Olojo ceremony, which is traditionally and culturally required to commemorate the day when Oduduwa and other deities descended on the world, will take place from Saturday, September 18 to Sunday, September 26 in 2021.

This commemoration of the descent of Oduduwa to Ile Ife where all other races emanated and spread to other parts of the world entails the Ooni wearing of the symbolic Are crown of fortune, positive vibrations and possibility from Okemogun to the palace which gives opportunity to people to offer prayers and supplications to the creator and owner of the day – Olojo

It has been reported that Iyalaje Oodua Princess Toyin Kolade is going all out to make this Olojo Festival a huge success, not only because it will be a major historical and cultural event following her installation as Iyalaje Oodua, but also because of the significance of the Olojo Festival in the opening of the door of fortunes.

This commemoration of Oduduwa’s descent to Ile Ife, from where all other races arose and spread to other parts of the world, includes the Ooni wearing the symbolic Are crown of fortune, positive vibrations, and the possibility of walking from Okemogun to the palace, where people can offer prayers and supplications to the day’s creator and owner – Olojo

Sources revealed that Iyalaje Oodua has rolled out invitation letters and put in motion a systematic electronic platform networking the Iyalojas all over Yorubaland and in the diaspora to be partakers and witnesses of the glorious spiritual procession of the Ooni Oba Adeyeye Enitan Babatunde Ogunsusi wearing the Are crown from Okemogun to the Enuowa Palace in Ife on Saturday 25/September 2021.

The source disclosed that Iyalaje Oodua, Princess Toyin Kolade efforts at ensuring that all Iyalojas from Yoruba land present at the festival is borne out of the significance of Olojo – the owner of the Day to Aje the fortune brewer.

According to historical evidence, one of the items brought along when Oduduwa and others descended into the Earth was the cowrie- Aje, the first traditional and modern legal tender in the world.

Thus Iyalaje Oodua who’s dictum is ‘ Olojo lo ni Aje’- the creator of the day stokes the fortune for all, believes that the Iyalojas of Yoruba land must not be relegated into the background in such a historical and trado-cultural festival which has spiritual linkage with their means of livelihood.

Hence, Iyalaje Oodua is making all arrangements possible of ensuring the comfort and convenience of the 250 Iyalojas from Yoruba land and in the diaspora to will receive special prayer for business and commercial prosperity from Are crown-wearing Ooni of Ife on that day.