The love of the chief executive officer of McEnies Global Communications, Omolaraeni Olaosebikan, for integrated marketing communication has pushed her to become a versatile expert in her corporate career with over two decades of experiences of managing bluechip clients from various multinational companies.
Her laudable feats have not only earned her fame but many laurels in the highly competitive industry; not even her gender could serve as a barrier for her in parameter setting with precision and ultimately in achieving key milestones.
The seasoned and thorough bred entrepreneur extensively spoke recently with some selected senior brand correspondents in Ibadan where she highlighted her experiences in her choice of career.
“In my career, I have grown to the point where I have proven myself; how creative and dedicated I am to the business and everything I do,” she stated.
Olaosebikan, who currently handles accounts in oil and gas industry, hospitality, banking and finance, fashion and style, and tourism services, whilst fielding questions from journalists during her interactive monthly media chat, further said:
“McEnies operates a result driven business, ensuring that all results are measurable and transparent. In our tool-kit are excellence, creativity, accountability, professionalism and integrity.
“With this, we have successfully proven our services to a wide array of clients in the area of advertising, media planning and buying, content and sponsorship, public relations, events management and activation, as well as digital marketing. Depending on which angle of the prism you are looking from, you would see us either as a phoenix or the mistress of Integrated Marketing Communication.
“You would be right any ways. But be certain that great things lie ahead for our outfit, and our clients ultimately stand a better chance of being optimally satisfied without regrets.”
Omolaraeni Olaosebikan, CEO, McEnies Global Communications
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According to her, McEnies has been able to conquer a business environment that long time practitioners believed to be hard nut to crack without breaking a sweat.
“At a time stakeholder in the marketing communication industry thought the business environment was too tough for anybody to venture into, McEnies Global Communications was established with the vision and commitment to change the marketing communications landscape. And in just about three years of operation in the highly competitive industry, we have significantly proven to be an iconic creative brand with the array of local and international awards and accolades in the industry.”
Olaosebikan revealed that the company is growing geometrically and the number of landmarks McEnies has achieved are innumerable to start counting.
“With all sense of humility and gratitude to God, we are growing in leaps and bounds. The list of our achievements in the industry within the shortest possible time of our existence are inexhaustible. Infact, if I should start talking about them, this press briefing won’t end till tomorrow afternoon, jokes apart. The patronage and success stories have been so great and phenomenal.
“Beyond the conventional creativity, we are one professionally inclined organization that prides itself as a solution provider to brands challenges in the marketplace by looking into their business problems and strategic way of solving them. If the yardstick for judgment is based on volume of business, billings and ability to rejuvenate brands, obviously, McEnies Global Communications is a market leader in the media planning and buying business.”
The IMC amazon also gave an insight into the secret behind her company’s ability to deliver regardless of what the brief is.
“To achieve our targeted result, we deploy insight–driven media strategy and planning by defining marketing problems, probing challenges among others.
“Perhaps the secret of McEnies’ success lies in the strength of our network and outstanding talents. At this point, I’ll like to give credits to my team and our partners in progress for the feats we’ve recorded and still recording.
“As an ambitious creative community of talents, we develop brand experiences by working with our clients in a collaborative way that yields experimentation and new ideas. Our consistent great works are what have continually brought fame and fortune to us. This strategic thrust has undoubtedly guaranteed and deepened remarkable relevance and effectiveness for us as an entity.
“Truly, we have stayed true to our core belief of seeking and building differentiation on profound truths about all our clients, no wonder we have remained an ambitious creative community in our quest to become an iconic global idea brand creatively turning knowledge into value for businesses,” Omolaraeni Olaosebikan concluded.
Ojelabi, the publisher of Freelanews, is an award winning and professionally trained mass communicator and a recipient of the D9112 Superstar Icon Award, who writes ruthlessly about pop culture, religion, politics and entertainment.
