Power Oil celebrates decade of purpose, brand leadership

Power Oil brand leadership marks 10 years of impactful health campaigns, including WalkHearton, heart surgeries, and community-led wellness advocacy

Marking a remarkable ten-year journey, Power Oil has been defined by innovation, public trust, and an unwavering commitment to social impact.

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Over the past decade, the brand has evolved from a product-focused offering to a national voice on health and wellness, leading with purpose and forging lasting impact across communities.

From sponsoring millions of free health checks to supporting critical heart surgeries, Power Oil has made its mission clear: it’s not just about edible oil—it’s about building a healthier Nigeria.

The flagship initiative, WalkHearton, has grown into one of the largest consumer-led health movements in the country.

This year alone, the campaign welcomed over 10,370 registrants and 5,250 active participants, underlining its growing relevance and community buy-in.

According to Roland Akpe, Marketing Manager, Oil Portfolio at Tolaram Group, “Over the last ten years, Power Oil has grown beyond functionality into a health authority,” a statement that reflects how the brand has successfully fused business goals with public good.

In a striking move to mark World Heart Day, Power Oil transformed the Lagos skyline using drone-powered banners, sparking nationwide conversations and drawing attention to its heart-health message.

In a creative twist, the brand partnered with fitness icon Kaffy to turn TV studios into live dance-fitness sessions—blending entertainment and advocacy in a uniquely Nigerian way.

This year’s WalkHearton, attracting over 5,000 attendees, proved that Power Oil’s approach is no longer just marketing—it’s cultural engagement.

With the “Be Certified Fit” campaign and the Certified Healthy seal, Power Oil is further cementing its position as a trusted authority in health and wellness.

When Power Oil brand leadership is discussed, it’s no longer about market share—it’s about influence, trust, and societal value.

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This decade-long legacy shows that purpose-led marketing can redefine a brand’s place in the hearts and lives of its audience.

Peculiar Adirika