The Advertisers Association of Nigeria (ADVAN) through its Nigerian Marketing Development Team is partnering with the prestigious Pan Atlantic University (PAU) School of Media and Communication (SMC) to host a major industry dialogue on May 10, 2024, at the Sheba Centre Mobolaji Bank Anthony Way Maryland, Lagos.

This information is contained in a press statement made available to the press by ADVAN. According to the body, the event is focused on fostering public-private collaboration to drive sustainable economic growth through the marketing and advertising sector.

Themed “Public/Private Collaboration in the Marketing Industry: The Path to Economic Viability”, the event is expected to bring together key stakeholders from the Nigerian government, multinational corporations, local conglomerates, and the digital marketing industry.

Lead Speaker for the event is Prof Olufemi Saibu -the Director, of the Quality Assurance and Servicom Unit, and pioneer Director of the Institute of Nigeria China Development Studies at the University of Lagos

The upcoming dialogue aims to address recent challenges faced by the marketing industry in terms of regulation and government policy implementation. It will provide a platform to foster collaboration, drive industry innovation, and build trust among all stakeholders.

According to the event organizers, the marketing industry plays a vital role in driving economic growth by stimulating demand, encouraging investment, supporting small businesses, and promoting trade and exports. However, there has been some discontent within the industry, necessitating the need for this dialogue.

In a related development, a research paper that was written by ADVAN’s Nigerian Marketing Development Team in collaboration with PAU’s School of Media and Communication, will be presented at the Dialogue. The research paper titled, “Collaboration, Sustainable Businesses, and the Nigerian Experience,”

As the umbrella body for advertisers in Nigeria and a member of the World Federation of Advertisers, ADVAN represents a diverse group of leading corporate entities that utilize advertising and marketing to promote their goods and services. Some of ADVAN’s members include MTN, Unilever, Nestle, BUA Group, FirstBank, Airtel, Guinness Nigeria, Coca-Cola, and many others.