The Chief Operating Officer of Core Experiential Marketing Limited, Solabomi Okonkwo (nee Erioso), is dead, Freelanews can authoritatively report.
The consummate experiential marketing professional and innovative thinker was declared dead on arrival at a Lagos hospital yesterday after a brief illness.
With over nineteen years in key business areas including business development, brand building, events management, and experiential marketing, Solabomi, could be said to be an astute marketing professional.
Transforming creative vision into meaningful customer action was one of the hallmarks of Solabomi’s career, which was evident in the countless campaigns and events she secured under her belt. From the highly successful Arsenal player’s visit to Nigeria in 2012 under the aegis of Airtel Nigeria, to her keen involvement in the brand positioning of several blue chip brands such as Paypal, Johnny Walker, Ciroc, Orijin and Malta Guinness and even the seamless execution of Golf and Polo tourneys across the country, she proved her mettle time and again.
Her three year stint at NM Encore from 2014 to 2017 saw her propelling the experiential marketing and activation agency to higher levels through unrivaled leadership, innovation, creativity and originality, thereby redefining Nigeria’s experiential marketing landscape despite the odds.
Solabomi will be greatly missed as we, at Freelanews, pray that her soul rest in peace.
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