All plans have been concluded to hold the second edition of OOH Academy’s “The Boardroom” Webinar Series, Tagged the Boardroom 102, scheduled to hold on the 17th of December 2021.
According to organisers of the foremost virtual Out-of-Home thought-leadership platform, this second edition will deepen knowledge on strategies and actionable insights required for selling solutions beyond billboards.
This was made known recently to pressmen by the Coordinator of The Boardroom Webinar Series, Kingsley Onwukaeme. Speaking on the topic for the second edition of the webinar, “Developing Winning Proposals: Selling Solutions Beyond Billboards”, Onwukaeme noted that the topic for this episode was carefully selected to preach the need to be more strategic by ideating solutions other than vacant billboards and help professionals hone their skills.
Adding more insight, Onwukaeme who is also a Media Manager with Rapid-Xtra a subsidiary of MediaFuse Dentsu International, said, “The OOH sector in Nigeria is quite big with many players whom the marketers barely understand that there is more to selling billboards beyond what has been the norm. This edition of the Boardroom webinar is set to deepen knowledge in this aspect, bridging the existing lacuna in this space.”
According to the organizers of the Webinar, seasoned and prolific speakers in the IMC industry Lined up to speak to the topic of the edition. They include Media Manager (Data & Digital), Nigerian Breweries Plc, Francis Obiajulu; Senior Executive, OOH, All Season’s Zenith, Emeka Ahamefule and Media Manager, MediaReach OMD, Chinonso Atuegwu. The session will be moderated by the Head of Sales, Global Outdoor, Hannah Ohiare.
The first epsidoe of the Boardroom Webinar Series was held on the 19th of November, 2021, and had such speakers as Yinka Akintayo (Media Reach OMD), Sheriff Babatunde (Starcoms Media Perspectives), Korede Ladejobi (Vizeum, MediaFuse), moderated by Joel Victor (PHD Media).
Source: Read more at iretura.com
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