United Bank for Africa credits qualifying UBA Bumper Account holders with over ₦400 million in loyalty rewards, reinforcing its commitment to savings and financial inclusion

United Bank for Africa Plc has rewarded thousands of customers with more than ₦400 million in anniversary bonuses under its flagship UBA Bumper Account, strengthening its drive to reward customer loyalty and encourage a sustainable savings culture across Nigeria.

Also read: UBA rewards customers with over N400m in anniversary bonuses

The latest payout, announced by the pan-African financial institution, ranks among the largest loyalty rewards distributed under the UBA Bumper Account since the product was introduced.

Eligible customers received the anniversary bonuses directly into their accounts, reflecting the bank’s continued investment in rewarding consistent saving habits.

The UBA Bumper Account is a savings product designed to reward customers who maintain and grow their account balances over time.

Under the initiative, qualifying customers receive a cash bonus each year their account reaches its anniversary, providing an additional incentive for long-term saving.

Speaking on the milestone, UBA’s Head of Retail Products, Tomiwa Sotiloye, said the bank remains focused on delivering meaningful value to customers through products that reward financial discipline.

“At UBA, we believe customer loyalty deserves meaningful recognition. Every bonus paid is our way of saying ‘thank you’ to customers who continue to trust us with their financial aspirations.

Surpassing the ₦400 million milestone reflects our commitment to creating products that not only help customers save but also reward them in tangible ways.

It is another demonstration that when our customers grow, we grow with them,” Sotiloye said.

He added that both existing and prospective customers can open a UBA Bumper Account through the UBA Mobile Banking App, any UBA branch, the bank’s USSD platform, or online, enabling them to qualify for future anniversary rewards.

Also commenting, UBA’s Group Head of Brands, Marketing and Corporate Communications, Alero Ladipo, said the bank’s customer-first philosophy continues to shape the development of its retail products.

“The UBA Bumper Account reflects our unwavering commitment to putting customers first. We deliberately design products that reward responsible financial behaviour while delivering real value.

Crediting over ₦400 million directly into customers’ accounts is not just a payout; it is evidence of our promise to make banking more rewarding and to continually appreciate the confidence our customers repose in us,” Ladipo said.

The latest reward programme forms part of UBA’s broader retail banking strategy, which combines digital banking services with incentives aimed at encouraging regular savings and improving access to financial services.

In recent years, Nigerian banks have increasingly introduced reward-based savings products as competition for retail deposits intensifies and financial institutions seek to deepen customer engagement.

Such initiatives also support broader financial inclusion efforts by encouraging more individuals to adopt formal savings channels.

UBA, often described as Africa’s Global Bank, serves more than 45 million customers across 20 African countries as well as the United Kingdom, the United States, France and the United Arab Emirates.

Also read: UBA drives sustainability through continent-wide clean-up campaign

The bank has continued to expand its digital banking capabilities while investing in products designed to improve customer experience and promote long-term financial wellbeing.