Unilever Nigeria has concluded plans to exit the Home Care and Skin Cleansing market by selling its business segment over naira devaluation.
In a statement seen by Freelanews recently, Unilever said it would do away with the Home Care and Skin Cleansing business to focus on other businesses like the food product to reduce exposure to devaluation and currency liquidity.
The development, according to the company, will accelerate its growth and sustain profitability.
The statement read: “The company will make changes to its business model in order to accelerate growth and sustain profitability while enhancing its ability to meet consumer needs. The 100-year-old consumer goods company will repurpose its portfolio while putting in place measures to make the business more efficient and future fit.
“These changes will reposition the Company to better meet the needs of consumers, shareholders, and employees. This will involve: Repurposing the portfolio by exiting the Home Care and Skin Cleansing categories to concentrate on higher growth opportunities.
“Strengthening business operations with measures to digitize and simplify processes; and Focusing more on business continuity measures that reduce exposure to devaluation and currency liquidity in our business model.
“The exit of these two categories over 2023 will boost the vision to make Unilever Nigeria great, building on the impressive progress made in other key aspects of the business, and is envisaged to result in an overall improvement in profitability, growth, and a more sustainable Unilever Nigeria Plc Business.”
The company’s home care and skin cleansing products include
- Breeze.
- Cif.
- Domex.
- Dove.
- Lifebuoy.
- Sunlight.
Source: Read more at saharareporters.com
Ojelabi, the publisher of Freelanews, is an award winning and professionally trained mass communicator and a recipient of the D9112 Superstar Icon Award, who writes ruthlessly about pop culture, religion, politics and entertainment.
