Wema Bank rewards 273 customers with ₦17.96 million in the first month of its Season 5 5 for 5 Rewards campaign
Wema Bank has rewarded 273 customers with a total of ₦17.96 million within the first month of launching Season 5 of its flagship 5 for 5 Rewards campaign, highlighting the early success of the initiative designed to promote customer loyalty and positive financial habits.
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The campaign, launched on May 2, 2026, as part of the bank’s 81st anniversary celebrations, introduced a more inclusive rewards structure targeted at customers across the Youth, Women and Mass Market segments.
Wema Bank Rewards 273 Customers through a combination of special anniversary activations, daily draws and monthly reward programmes aimed at encouraging active banking and financial inclusion.
The campaign commenced with a special activation at Ikeja City Mall, where 81 customers received ₦81,000 each, resulting in a total payout of ₦6.56 million on the launch day.
Since then, an additional 192 customers have emerged as winners through various reward categories, bringing the total number of beneficiaries to 273 within the first month.
In the Youth segment, 37 students received rewards valued at ₦4.4 million.
The beneficiaries included 20 students who received ₦50,000 each through the PocketMoni reward category and 17 university students awarded ₦200,000 each as tuition support.
The Women segment also recorded notable participation, with 12 customers receiving ₦150,000 each under the #SelfCare category.
The Mass Market segment accounted for the largest number of beneficiaries during the period under review.
A total of 120 customers received daily cash rewards, while 23 customers won ₦200,000 each in the monthly draw, bringing rewards in the category to ₦5.2 million.
Commenting on the campaign’s performance, Wema Bank Managing Director and Chief Executive Officer, Moruf Oseni, said the initiative reflects the institution’s commitment to recognising customer loyalty in practical and accessible ways.
“At Wema Bank, we believe loyalty should be rewarded in ways that are meaningful, transparent and accessible.
The response to Season 5 of the 5 for 5 Rewards campaign has been encouraging, and seeing hundreds of customers benefit within just one month reinforces our belief that everyday banking should create everyday opportunities,” Oseni said.
He noted that the programme extends beyond transaction-based rewards by encouraging responsible financial behaviour among customers.
“Beyond rewarding transactions, we are encouraging positive financial habits while delivering real value to our customers,” he said.
Oseni added that more opportunities remain available as the campaign progresses.
“This is only the beginning. With more reward categories, more winners and more opportunities still ahead, we remain committed to creating meaningful impact for our customers and ensuring more Nigerians experience the value of banking with Wema,” he added.
To qualify for the rewards programme, customers are required to open or reactivate a Wema Bank account, fund it with a minimum of ₦5,000, maintain an average monthly balance of ₦5,000 and complete at least five monthly transactions using the ALAT app, Wema or ALAT cards, or the bank’s *945# banking platform.
With more than ₦170 million earmarked for distribution between May and December 2026, the bank expects thousands more customers to benefit from the campaign in the coming months.
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The initiative forms part of Wema Bank’s broader strategy to deepen customer engagement, promote positive financial behaviour and deliver added value beyond traditional banking services.
Victory Emmanuel is a journalist and contributor to Freelanews.com, covering news, business, and public affairs.
