MultiChoice, in partnership with Africa Magic, organisers of the Africa Magic Viewers Choice Awards (AMVCA), has announced that the 10th edition of its prestigious awards will hold from May 10-11 2024. The organisers also unveiled veteran film director, producer, and writer, Femi Odugbemi as head judge of the awards.

In her welcome speech, Dr. Busola Tejumola, Head of Content and West Africa Channels at MultiChoice described the 10th AMVCA as a celebration to mark a decade of brilliance, innovation, and the sheer magic of African storytelling on screen.

“The AMVCA has established itself as the benchmark to excellence in the African film industry. This edition is not just the celebration of excellence in filmmaking, but also a heritage of an award that has improved careers and boosted talent development on the continent”

Dr. Tejumola revealed that the entries received this year have tasked the head judge and jury as they have received a pool of quality entries to review.

“For this edition, we received entries from films and talent across Africa. Shortlisting has begun and we will now move to the judging phases. For this special edition, we are making changes to the award categories. The Best Actor and Best Actress categories will now be determined by the jury. We are also delighted to announce veteran film director, producer and writer, Femi Odugbemi, as the Head Judge for the 10th AMVCA.

“In partnership with our sponsors, Amstel, Pepsi. Martell, and Promasidor, we call on Africa to join in this celebration, as we begin with the announcement of final nominees in each category, live across all Africa Magic channels, on March 24, at 8pm. The voting portal will open immediately after the announcement,” Tejumola said.

The 10th AMVCA’s two-day celebration kicks off on May 10 with the Young Filmmakers and Content Creators event in the morning, followed by the Cultural Day celebration in the evening and the Award Night on May 11.

Commenting on the task before the award jury, Odugbemi said: “This prestigious award is celebrated for its unwavering dedication to excellence, and the jury remains steadfast in ensuring only the most outstanding works earn a spot on the nomination list. Having served as the head judge in previous editions, I can unequivocally state that evaluating the remarkable submissions by talents across Africa is an extremely challenging task I assure everyone that the final selection will truly represent the best in the field”

Africa Magic Viewers’ Choice Awards is an annual accolade presented by MultiChoice recognizing outstanding achievements in television and film production.