Pop Culture Varsity launches redesigned Mini MBA in Strategy and Pop Culture to train Africa’s next generation of business leaders starting October 2025
Pop Culture Varsity has launched a redesigned Mini MBA in Strategy and Pop Culture, an eight-week intensive programme aimed at equipping Africa’s emerging business leaders with cultural intelligence to drive innovation and growth.
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Formerly known as Bschool, Pop Culture Varsity has rebranded with a bold vision to become Africa’s leading institution for education at the crossroads of business and creativity.
The revamped Mini MBA will begin in October 2025 and is tailored for mid-to-senior professionals in marketing, strategy, and innovation roles.
Industry experts Franklin Ozekhome, Emeka Obia, and Fabiola Nguembu lead the hands-on curriculum designed to blend culture and strategy as a new business superpower.
“We’re training the minds that will build Africa’s next cultural unicorns,” said Franklin Ozekhome, Founder and Chief Learning Officer of Pop Culture Varsity.
The programme is founded on the insight that culture drives commerce.
From viral trends to deep-rooted traditions, the Mini MBA teaches leaders to decode cultural signals, anticipate market shifts, and create brands that resonate in today’s hyper-connected world.
Participants will engage in real-world briefs, brand labs, and cultural mapping exercises that offer immediate tools for strategic, creative, and commercial impact.
The course also serves as a corporate training platform for CMOs, HR leaders, and agency heads looking to sharpen their teams’ skills.
As companies shift from traditional strategy to cultural intelligence, Pop Culture Varsity is becoming a vital partner for businesses wanting to future-proof their talent.
“In a time when brand relevance is won or lost in culture, we see Pop Culture Varsity as essential for developing strategic talent,” said Tolu Alabi, Marketing Manager at a leading African foods company.
Applications for the October 2025 cohort are now open. The programme will be delivered in a hybrid format, combining live virtual classrooms with curated in-person sessions in key African cities.
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From decoding Afrobeats to exploring street fashion and meme economies, Pop Culture Varsity is shaping how Africa builds, brands, and innovates for the 21st century.
Source: Read more at channelstv.com
Peculiar Adirika is a journalist and contributor to Freelanews.com, covering news, business, and public affairs.
