No more Snoop Dogg and no more Did Somebody Say mnemonic, but even more craziness. McCann London has begun a new platform for Just Eat, We Got it, positioning the delivery service as the be all and do all for everyone who needs to eat, while it also highlights Just Eat’s expansion to include popular fast food brands, McDonald’s, KFC and Greggs.
The new hero commercial parodies targeted advertising via customer, Daisy, who opens the Just Eat app and to be confronted by a robotic voice that triggers the kind of visual madness that attracts views right now (and also underlines the Just Eat’s wide customer appeal, range of food options and broad delivery service).
The new campaign includes TV, video-on-demand, radio and out-of-home activity.
Snoop Dogg’s original Did Somebody Say Just Eat commercial will continue to run in tandem with the new spot.
Credits:
Client: Just Eat
UK Marketing Director: Matt Bushby
UK Head Of Marketing Communications: Victoria Gold
National Brand Manager: Rosa Orchard
Lead Project Manager: Bex Watson
Senior Marketing Executives: Tasha Godleealice Saleh
Marketing Executive: Ella Jones
Senior Social Media Marketing Manager: Rachel Kneen
Creative Agency: McCann London
Chief Creative Officers: Laurence Thomson & Rob Doubal
Chief Strategy Officer: Theo Izzard-Brown
Creative Directors: Rob Webster & Alexei Berwitz
Senior Creatives: Ben Buswell & Jo Griffin
Managing Partner: Tommy Smith
Account Management: Emma Reitman & Joely Buxton-Smith
Head Of Strategy: Rob Scotland
Senior Planner: Emily Ellis
Comms Planning Partner: Lee Ramsey
Head Of Design: Lisa Carrana
Creative Director Of Design: Jade Shepard
Designers: Jonathan Harper, August Campbell, Chloe Insall-Jones & Lauryn Raymond
Chief Production Officer: Sergio Lopez
Head Of Integrated Production: Sophie Chapman-Andrews
Executive Producer: Amos Usiskin
Producer: Jacob Gardener
Senior Client Managers: Beatriz Rodriguez & Aurelia Aziza
Implementation Manager: Marta Lopez
Business Affairs Lead: Molly Strasser
Production Company: Riff Raff Films
Director: Finn Keenan
Executive Producer: Natalie Arnett
Producer: Matthew Clyde
Production Manager: Ugne Ciesiunaite
Production Designer: Tim Gibson
Dop: Nanu Segal
1st AD: Jai Lusser
Food Shoot DoP: Matthew Fox
Editing: Amanda James @ Final Cut
Producer: Frankie Elster
Post-Production Company: Black Kite
VFX Supervisor: Jim Spratling
Colourist: Richard Fearon
Post Producer: Polly Durrance
Audio Post-Production Company: String & Tins
Sound Design: Jim Stewart, Adam Smyth & Kaspa Broyd
Audio Producers: Eimear Ni Ghuaire, Laura-Leigh Smith & Alina Miroshnichenko
Media: UM
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