Busola Onamusi, a renowned brands and marketing communications expert, has joined the services of Vitafoam Nigeria Plc, a manufacturer of mattresses and bedding products, as it new Brands and Communications Manager. Prior to her appointment, she was the Brand Manager at Dulux owned by CAP PLC ( a subsidiary of UAC).
In her new role at Vitafoam, she will be responsible for overseeing the marketing communication strategies and activities of the company. It will also help position the company’s brands as industry leaders in the face of competition.
Busola is an experienced marketing communication professional of more than a decade working in FMCG, Real Estate and Oil and Gas industry. She is passionate about building brands and creating beautiful and compelling stories that resonate with the audience and in turn generate profit for the business.
Her professional experience spans through strategic marketing management, brand management and communication, leadership, corporate identity, customer service, research, digital marketing and engagement, PR and media relations, internal communications and stakeholder engagement, partnerships, event management, sponsorships and strategic relationship building, CSR, creative production (print, radio, TV & online) and customer relationship management.
She started her career at Search and Groom as Media and Program Development, later moved to Interactive Marketing Associates (Experiential Marketing) as Snr Account Executive. Other places she worked are: Strategist / Biz Development at Cerebral Consult Limited- Media Planning & Buying; Assistant Manager, Customer Service, at Portland Paints & Products Nig Plc(a subsidiary of UAC) and was later elevated to the position of a Brand Manager of the company.
She is a graduate of the Olabisi Onabanjo University and holds a B.A in Mass Communication and MBA in Marketing (Business Administration) from the University of Lagos. She also ran a course “Building Powerful Brands” at the Lagos Business School, Pan-Atlantic University and Orange Academy. She is an Associate Member of The Chartered Institute of Marketing (CIM) and a member of the Chartered Institute of Marketing, UK.
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