Nigerian leading brand in sleep and comfortability industry, Mouka Foam, has emerged the Most Innovative Clientcentric Brand of the Year at the maiden edition of The Freelanews Leadership & Entrepreneurship Awards, TheFLEA Awards, held in Lagos on November 30, 2021.
The awards, which was an initiative of Freelanews, a daily news website, was held at Radisson Blu Hotel, Ikeja and according to the founder of the awards, Victor Ojelabi, Mouka Foam’s selection was reached by TFA Selection Committee, who researched the activities of private sector organizations and projected their expected impacts on the society in the next ten years.
“The quality of sleep of Nigerians seems to be the only reason for the existence of the Mouka Foam going by the efforts the Mouka team have been putting into the development of innovative products for Nigeria’s Sleep sector. The TFA Selection team keeping tab with these trends in recent years concluded based on the consistency of this effort to present this award to the Mouka Foam brand ahead of the others within the scope of consideration,” he said.
On the need for TheFLEA awards, Ojelabi explained that the event was a child of necessity which arose from the thirst to encourage exceptional political leaders, hardworking entrepreneurs and intending ones especially in the country for spending their hard-earned funds in an unstable economy like ours, which is beset with multi-taxation, policy somersaults and lukewarmness on the part of government in protecting its citizens’ investments.
“We recognise that the government can’t do everything for us, especially in terms of flattening the unemployment curve. Hence, we came together and decided to encourage willing entrepreneurs making positive impacts in the lives of ordinary Nigerians despite the pandemic and other business threatening economy policies. And our criteria are very simple to attain; as a brand, you need to have a business making impacts in the lives of over 500 Nigerians with a projection of 10years, and as a public servant, your impacts in the lives of the citizens must be astounding and verifiable. Then you’re a candidate,” he explained.
Speaking further, the Freelanews boss said:
“And as you could see from the event, these individuals received a symbolic gift to remind them of what our collective futures hold because of what they do.
“The vision of TheFLEA Awards is to reduce the awards itself to a symbol of remembrance of what our collective future holds if they persist in their good works.”
Mouka Foam began in 1959 as Moukarim Metalwood Factory Limited, a manufacturer of high-quality beds and furniture whose main client was the government of Northern Nigeria at the time. The business soon expanded into mattress, rug, duvet, and pillow manufacturing.
The Mouka name is unmistakably associated with excellence; it was the first foam manufacturer to provide a quality guarantee on mattresses and other polyurethane products. In 1992, the company was the first in Nigeria to acquire ISO 9001 certification (Laboratory) and was the first to phase out CFC (carbon-flouro-carbon) materials in the manufacturing process.
Their range of product are Mouka Royal, Mouka Divan, Mouka Mondeo, Mouka iMattress, Mouka School Mattress, Mouka pillows, Mouka Sheetings of different sizes, Mouka Beddings and Duvet, Mouka Foam Settee, Mouka Foldy, Mouka CampMat, Mouka Back Rest and Mouka Neck Rest.
TheFLEA Awards is an initiative of Freelanews and through its website, www.Freelanews.com, the newspaper strives every day to make the lives of readers better by keeping them informed and advocating on their behalf.
The awards event plans to hold annually in encouraging creative, wealthy and selfless Nigerians in the acts of making positive impacts in the lives of average Nigerians.
Source: Read more at vanguardngr.com
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