ADVAN unveils ADVAN-X, a platform set to revolutionise Nigeria’s marketing sector by connecting brands, agencies, and media in a hybrid space.

[dropcap]I[/dropcap]n a bid to deepen industry engagement and pioneer further development in the marketing and communications industry.

The Advertisers Association of Nigeria (ADVAN) is unveiling ADVAN-X, a groundbreaking online brand marketplace that is reshaping the landscape of Nigeria’s marketing industry.

Also read: ADVAN kicks over ARCON’s Nigeria Stock Image Bank

Making this known to members of the media in an interactive virtual press conference, Mr. Osamede Uwabanwem, President of ADVAN stated that ADVAN-X connects brands, marketing agencies, media platforms, and service providers in an innovative hybrid environment that combines virtual and physical networking opportunities.

He added that by fostering continuous engagement, the platform positions itself as an indispensable tool for collaboration and growth in the competitive marketing ecosystem.

“ADVAN-X offers a dynamic hub for brands and service providers to form meaningful connections, access cutting-edge marketing solutions, and drive innovation.

Featuring advanced tools such as interactive partner profiles, lead generation forms, and a comprehensive analytics dashboard, ADVAN-X empowers brands to enhance their strategies and create impactful partnerships, ” (The man that gave a presentation on the ADVAN x stated)

Osamede further described the platform as a “transformative space breaking down silos and enabling long-term success across the marketing ecosystem.”

Addressing key challenges like fragmented connections and limited access to decision-makers, ADVAN-X is poised to redefine how the marketing industry operates in Nigeria.

To celebrate the launch of ADVAN-X, ADVAN will host the ADVAN Partners Innovation Day, an event dedicated to showcasing marketing ingenuity and fostering collaboration among industry stakeholders.

Themed “Connect, Innovate, Elevate,” the event is scheduled for Wednesday, November 27, 2024, at Bungalow Hall, Adekunle Fajuyi Way, GRA, Ikeja, Lagos.

The exhibition will begin at 12:00 PM, followed by a panel session at 2:00 PM. Admission is free, and attendees will have the opportunity to gain insights into innovative marketing strategies, connect with industry professionals, and participate in expert-led sessions.

A highlight of the event will be a special presentation of Kantar’s Blueprint for Brand Growth, an evidence-based framework that has transformed marketing practices globally.

Addressing the current challenges posed by ARCON, Osamede Uwubanmwen emphasised the pressing need for structural reforms.

He stated, “Advertisers face daily harassment from an arbitrary regulatory system imposed by ARCON, which is detrimental to the entire marketing ecosystem.

ADVAN’s open court case calls for the establishment of a council as stipulated in ARCON’s law. We will continue to push for an equitable and thriving marketing industry that benefits all stakeholders.”

ADVAN, as the umbrella body for advertisers in Nigeria, represents a wide spectrum of organisations ranging from multinationals to SMEs.

It is a member of the World Federation of Advertisers, working tirelessly to enhance Nigeria’s marketing sector through advocacy, global collaboration, and innovation.